FRONT ROW

The Mail on Sunday - You - - In this Issue -

If it’s hot, it’s here

YOUR DREAM SUN­DAY? Two pots of cof­fee with the dogs, then I start plan­ning the week ahead. I am not some­one who stops for long – I feel as though I should fancy a movie or lazy lunch but I never do. I pre­fer to spend the time clear­ing through work and emails. I like do­ing things with my week­end, not just hang­ing about. YOUR MORN­ING ROU­TINE? I’m up at 5am to beat the traf­fic! If I’m stay­ing at home I’m still an early riser – I like to achieve a lot be­fore 9am, be­fore ev­ery­one else gets go­ing. It’s the most ef­fi­cient way to start the day. LAST THING YOU DO AT NIGHT? I watch an episode of Frasier in bed. In the morn­ing, the first thing I do is check my phone like any other self-re­spect­ing worka­holic en­tre­pre­neur. There is an ob­vi­ous irony be­hind Donna Ida’s new loungewear col­lec­tion, be­cause Donna is not a lady who loafs. We see silk PJs and think of spend­ing long Sun­day morn­ings in them, while she is up and out of the house be­fore dawn on most days. But then she is the one run­ning a denim em­pire and suc­cess­fully tak­ing over our wardrobes (her shops are still the best place to go for hon­est fit­ting ad­vice for your next pair of jeans). Front Row man­aged to grab five sec­onds of her time… PLACE YOU’D MOST LIKE TO WAKE UP IN? As long as my hus­band, who I call Bobby Daz­zler, is next to me I am pretty easy. A beach in the Caribbean is al­ways a dream but I think it is a case of the grass be­ing greener, and given what I’ve just said I’m not sure I’d love the do­ing noth­ing! BREAK­FAST OF CHOICE? Mush­room omelette with black cof­fee and an ap­ple. WHAT DO YOU WEAR WHEN YOU HAVE FIVE SEC­ONDS TO GET READY? Jeans and a light cash­mere jumper from Donna Ida, of course. The other thing I have been wear­ing a lot of is dun­ga­rees – they make you look quite pulled to­gether even when you prob­a­bly just have yes­ter­day’s top on un­der­neath. PY­JA­MAS, £325, don­naida.com

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