NAME Jo Ben­nett COM­PANY John Lewis

The Mail on Sunday - You - - Fashion Report -

As head of buy­ing for wom­enswear, Jo, 40, is re­spon­si­ble for John Lewis’s in-house brands (she launched pre­mium la­bel Mod­ern Rar­ity in 2016 and ca­sual denim line And/Or ear­lier this year) and the 106 la­bels that it buys in, in­clud­ing Bo­den, which launched in-store in Septem­ber. Jo joined John Lewis as a buyer in 2010 and pre­vi­ously worked in sim­i­lar roles for Jac­ques Vert, Ar­ca­dia Group and Austin Reed. She has two chil­dren and lives in Hert­ford­shire. Dur­ing the first half of the year, John Lewis’s to­tal fash­ion sales were up 3.5 per cent with a stand­out per­for­mance in wom­enswear, where sales in­creased by 5.8 per cent. bring­ing in pre­vi­ously on­line- only la­bels such as Fin­ery (day­wear with an edge) and Hush (luxe loungewear), be­cause ‘touch­ing the fab­rics is so im­por­tant to shop­pers’, and de­vel­op­ing John Lewis’s own brands. Jo talks a lot about flat­ter­ing cuts – And/Or jeans, for ex­am­ple, have bot­tom-lift­ing, thigh-smooth­ing prop­er­ties that you rarely find out­side pre­mium LA denim la­bels.

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