With fash­ion brands cross­ing the gen­er­a­tional di­vide, dress­ing like your mother or daugh­ter has never been so on trend, says Amy E Wil­liams

The Mail on Sunday - You - - FRONT ROW -

Word, fresh from fash­ion month, is that look­ing – and dress­ing – like your mother is bang on trend. See Cindy Craw­ford, 51, and her dop­pel­gänger daugh­ter Kaia Ger­ber, 16, who were om­nipresent at New York, Lon­don, Mi­lan and Paris fash­ion weeks, of­ten wear­ing sim­i­lar ver­sions of the same out­fit and mak­ing head­lines by ap­pear­ing to­gether on the Ver­sace cat­walk and in a new cam­paign for Omega. See also Cather­ine Zeta Jones, 48, and daugh­ter Carys Dou­glas, 15, who were snapped hold­ing hands and wear­ing near-iden­ti­cal strappy san­dals at Michael Kors’s New York show; or 14-year- old Lila Grace Moss Hack who posed along­side mum Kate Moss, 43, while at­tend­ing the Top­shop show. OK, so not all mums are fash­ion icons or Hol­ly­wood movie stars, but ob­serve your av­er­age teen or 20-some­thing nowa­days and it seems that there is plenty of street cred to be had in hang­ing out with your mother – and plenty of points to be won for shar­ing clothes with her, too. Like­wise for mums, dress­ing like your daugh­ter has never seemed less try-hard or more ap­pro­pri­ate. Take the striped cash­mere jumper, which has be­come a sort of na­tional uni­form. It is one of sev­eral key wardrobe pieces that ef­fort­lessly crosses the gen­er­a­tional di­vide. Be it from Marks & Spencer or from cur­rent must-have Madeleine Thomp­son, the cash­mere knit looks as good on a 17-year- old as a 57-year- old.

The pussy­bow blouse, the high-waisted jean and the midi skirt were deemed mumsy not so many fash­ion moons ago – now they can be as much a sta­ple for a re­cent grad­u­ate as a re­cent re­tiree, with­out look­ing the least bit fuddy- duddy on either. The tai­lored blazer and the silk bomber jacket are also now age­less items; you’re as likely to see Bella Ha­did in the for­mer as you are Mary Berry in the lat­ter.

It is no sur­prise that both high-street and high- end brands are be­com­ing less age- cen­tric and that those creat­ing a gen­er­a­tion-less aes­thetic are cur­rently among the most suc­cess­ful. Kim Winser launched Bri­tish fash­ion la­bel Winser Lon­don with cus­tomers aged both 21 and 60-plus in mind. ‘It is sim­ply not about age any more,’ she says. ‘Our life­styles mean we’re fit­ter longer and the old-fash­ioned no­tions of mother, daugh­ter and even grand­mother and how their styles might dif­fer seem in­creas­ingly ir­rel­e­vant.’ Kim pur­pose­fully hired a team of staff that in­cludes both younger and more ex­pe­ri­enced peo­ple, and many of her cus­tomers are two

gen­er­a­tions of the same fam­ily. Yas­min Le Bon de­signed a re­cent Winser Lon­don col­lec­tion, which her daugh­ter Am­ber was also seen out and about in. Other clients in­clude busi­ness supremo An­gela Ahrendts, who shops the brand with her daugh­ter, both snap­ping up knitwear and clas­sic silk shirts that prove just as apt for univer­sity as for the board­room. ‘Even my son and I share black roll­necks,’ says Kim. ‘But the same piece doesn’t mean the same look. We have clients who are, say, two gen­er­a­tions apart buy­ing a cream blazer; one will style it with wide-leg pants, the other with a pretty flo­ral minidress. And that’s what I love to see.’

Cindy and Kaia, we note, both look par­tic­u­larly good in a jeans and leather jacket combo. Cindy will skip the crop-top and add a polo­neck or white blouse in­stead – but the jacket and the jeans? They can be iden­ti­cal. Juliet Herd,


ed­i­tor of Hello! Fash­ion Monthly, and in her 50s, says she is in­creas­ingly dress­ing like her 21-year- old daugh­ter Eli­nor. ‘I am dress­ing younger, but she is quite grown-up in her style, too,’ she says. ‘We’ve both got the same navy cash­mere jumper from Marks & Spencer, we both wear leather jack­ets and she steals my train­ers, even though her feet are one size big­ger!’ Juliet points to brands such as Me+Em and Uniqlo for pro­vid­ing key pieces for any age. ‘I think fash­ion is more demo­cratic and fluid these days. My main com­plaint is that it means Eli­nor bor­rows too many of my clothes!’

It’s not just niche or high-street brands that are tap­ping into age­less dress­ing. Gucci’s rein­ven­tion un­der cre­ative di­rec­tor Alessan­dro Michele has pro­duced a cor­nu­copia of pieces that should be ‘old’ but couldn’t feel younger or fresher. Find us a woman of any age who wouldn’t feel won­der­ful in one of the brand’s bright cardi­gans or silk midi dresses.

Vanessa Red­grave fea­tured in one of Gucci’s 2016 cam­paigns,


while Char­lotte Ram­pling mod­elled for Loewe, and mother-daugh­ter duos such as for­mer Vogue Paris ed­i­tor Carine Roit­feld and Ju­lia Restoin Roit­feld, model Jac­quetta Wheeler and her mother Tessa Co­dring­ton, and Jerry Hall and Ge­or­gia May Jag­ger have all been courted by fash­ion houses from Givenchy to Jaeger.

The mes­sage, per­haps, is that what­ever our age we need to for­get the shops we’re sup­posed to be shop­ping in and em­brace brands and styles we sim­ply love – no mat­ter if it’s our much older mother (or a sig­nif­i­cantly younger daugh­ter) who pro­vides the in­spi­ra­tion.

Su­per­model Cindy Craw­ford and her mini-me daugh­ter Kaia Ger­ber

Above: Kate Moss and her daugh­ter Lila Grace with Vogue ed­i­tor Ed­ward En­nin­ful on the front row at Top­shop. Below: Vanessa Red­grave in her cam­paign for Gucci

Bella Ha­did works a tai­lored blazer, above, while Mary Berry wears a printed bomber jacket, right. Left: Cather­ine Zeta Jones with her daugh­ter Carys

Yas­min Le Bon, left, with her daugh­ter Am­ber

From top: Carine Roit­feld with her daugh­ter Ju­lia Restoin Roit­feld; Char­lotte Ram­pling mod­el­ling for Loewe, and Jerry Hall with her daugh­ter Ge­or­gia May Jag­ger

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