The Mail on Sunday - You - - Frontrow -

Model, pre­sen­ter and de­signer Alexa Chung (be­low) has been the poster girl for iconic trainer brand Su­perga be­fore, but for S/S 18 she’s tak­ing the re­la­tion­ship to the next level by de­sign­ing a col­lec­tion for the brand. We caught up with Alexa to chat about her foray into footwear. WHAT WAS YOUR IN­SPI­RA­TION FOR THE COL­LEC­TION? I have al­ways grav­i­tated to­wards the clas­sics. It’s one of the rea­sons I was first in­ter­ested in Su­perga – my mother wore them and so, to me, they seemed ev­er­green. I wanted to cel­e­brate the orig­i­nal Su­per­gas but up­date them with an off-white colour and a toe cap to make them fresh and luxe, with­out com­pro­mis­ing what makes them Su­per­gas. Aside from that, I wanted the shoes to be play­ful and ir­rev­er­ent, so we have made some in terry tow­elling, we have back­less slip-ons and cool satin high-tops in sher­bet colours. HOW IM­POR­TANT IS IT FOR YOU TO BE IN­VOLVED IN THE DE­SIGN PROCESS? When you put your name to some­thing you have to im­bue it with your point of view. The col­lab­o­ra­tion with Su­perga, though, is with the Alex­aChung brand, not just me as an in­di­vid­ual, so there was team­work in­volved. WHAT IS YOUR FAVOURITE WAY TO STYLE YOUR SU­PER­GAS? With jeans, which sounds snoozy but looks great. I think they’d look good with cropped trousers, too, or maybe a miniskirt – some­thing that ac­cen­tu­ates the play on pro­por­tion. WHICH IS YOUR FAVOURITE PAIR FROM THE NEW COL­LEC­TION? I love the mid-top off-white pair (above) be­cause they’re my dream train­ers come true. Some­times the hard­est thing to do in de­sign is show re­straint and have con­fi­dence in more muted things, and these are beau­ti­ful be­cause they’re so clas­sic and min­i­mal. Alex­aChung x Su­perga train­ers, from £67, su­ The V&A has made cruis­ing cool again. Its re­cently opened exhibition ex­plores the ro­mance and lux­ury of the age of ocean travel. It’s hard not to get swept away with it all.

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