Editor-in- chief, Vogue Russia
INSTAGRAM @mashavoguerussia; 113k followers. Her social media is fun fun fun (if you understand Russian).
FASHION SWAY Before Vogue, she was fashion director of GQ Russia, before moving to the newly launched Glamour Russia, where she became editor-in-chief in 2010. 8/10
USP A hit with everyone. Also happens not to be sample size, so shows her audience how to rock couture when you’re not a size six. 8/10
LONGEVITY She’s new to Vogue, but safe to say that Condé Nast loves Masha: she’s also staying as editorial director at Glamour until the end of the year. 1/10
MAGNIFICENCE Renowned as a good egg (of the Fabergé variety – natch, this is Russia). 7/10