The Mail on Sunday - You - - Contents - Jo Elvin @ jo_elvin @ jo_elvin edi­

This week’s mag­a­zine re­ally brings home one of the rea­sons I love edit­ing YOU – that peo­ple’s true sto­ries are just as fas­ci­nat­ing as any­thing Hol­ly­wood can dream up. Case in point: the YouTube star Pa­tri­cia Bright. Now, I can’t be alone in find­ing my teenage daugh­ter’s ob­ses­sions with var­i­ous YouTube ‘sen­sa­tions’ hard to bear. The ap­peal is a mys­tery to me, but per­haps to any­one over 20 it is sup­posed to be. I ob­serve an end­less sup­ply of young faces cul­ti­vat­ing mil­lions of sub­scribers to their chan­nels for mil­lions of views of the same ma­te­rial, over and over again. I’m sure it’s a uni­verse in which all man­ner of di­verse in­ter­ests are catered for. But for my daugh­ter, the pop­u­lar cat­e­gories are a rigid roll call of make-up tu­to­ri­als, child­ish prac­ti­cal jok­ers and – by far the worst – peo­ple film­ing them­selves do­ing mun­dane things like go­ing to buy gro­ceries. (I as­sume those of you who haven’t been forced to watch hours of this stuff will think I’m mak­ing it up. I’m not.)

So I have to hold my hands up: when beauty YouTu­ber Pa­tri­cia Bright’s name came up in a meet­ing, I fig­ured this was just the story of an­other pretty girl mak­ing a for­tune from re­view­ing her favourite mas­caras in her bed­room. I was wrong. I’m glad I took the time to read Pa­tri­cia’s story, on page 32, be­cause I’ve been blown away by it. The lessons from a child­hood spent liv­ing on a shoe­string and watch­ing her mother strug­gle to keep the fam­ily fed and housed has in­stilled in Pa­tri­cia a for­mi­da­ble ini­tia­tive and work ethic and made her a de­served suc­cess, with mil­lions of so­cial me­dia fol­low­ers. It’s a deeply in­spir­ing read, which for me has been a stark re­minder that most peo­ple are full of sto­ries that would sur­prise you. Sim­i­larly, there’s our fea­ture on page 38 about Im­ran Amed, the man be­hind the fash­ion in­dus­try bi­ble The

Busi­ness of Fash­ion. A layper­son would never guess that this diminu­tive, unas­sum­ing man has risen to be­come ar­guably the most in­flu­en­tial fig­ure in fash­ion.

Speak­ing of fash­ion, at YOU mag­a­zine we are pas­sion­ate about mak­ing it for ev­ery­one, which is why I love our con­tribut­ing edi­tor Trinny Woodall’s take: ‘It’s just about learn­ing how to wear the lat­est styles on your body and hav­ing the con­fi­dence to try some­thing new.’ There’s plenty to be in­spired by in her twin­ning spe­cial with her size 16 In­sta­gram part­ner-in-crime Chloé Dall’Olio on page 14.

En­joy the is­sue.


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