The in the fash­ion cap­i­tals check his to see if they’re aren’t on it and if their

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The high­light of Lon­don Fash­ion Week in Septem­ber was the ar­rival of Vic­to­ria Beck­ham af­ter show­ing her col­lec­tions in New York since 2008. To cel­e­brate this – and the la­bel’s tenth birth­day – Vic­to­ria joined forces with Vogue to throw a party at Mark’s Club in May­fair. Vogue edi­tor Ed­ward En­nin­ful greeted guests in­clud­ing Alexa Chung, Lara Stone and Jour­dan Dunn. Vic­to­ria ar­rived with hus­band David and son Brook­lyn and ended the evening danc­ing on a sofa to ‘Spice Up Your Life’.

Among all this, guests might have spot­ted a diminu­tive man in a black polo­neck busily work­ing the room. His name, Im­ran Amed, may not be house­hold and any­one out­side that room might strug­gle to recog­nise him, but it is whis­pered that he could be the most pow­er­ful man in fash­ion.

His in­flu­ence comes from his po­si­tion as founder and boss of Lon­don-based web­site The Busi­ness of Fash­ion, launched as a blog in 2007 and to­day a global phe­nom­e­non re­port­ing on the daily go­ings- on of the in­ter­na­tional fash­ion in­dus­try, worth tril­lions. If it were a coun­try, fash­ion would be the sev­enth big­gest econ­omy, not far off the worth of the UK.

Im­ran is now a fix­ture at fash­ion shows and glam­orous par­ties around the world. At his own events, fash­ion’s A-list line up at the vel­vet rope des­per­ate to get in. A few days be­fore the Beck­ham do he hosted the glit­ter­ing Busi­ness of Fash­ion 500 party in New York, with guests in­clud­ing su­per­mod­els Bella and Gigi Ha­did, Lily Aldridge and Rosie Hunt­ing­ton-White­ley, as well as de­signer Tommy Hil­figer.

Since 2013 this power list of the most in­flu­en­tial peo­ple in the in­dus­try – from mul­ti­mil­lion­aire man­ag­ing di­rec­tors to make-up artists and mod­els – has grown into an an­nual party. The 500 is in no par­tic­u­lar or­der so no one ap­pear­ing on it can take of­fence. Many of those in­cluded ap­pear year af­ter year but Im­ran is smart enough to know that there have to be sur­prises. The big bosses in the fash­ion cap­i­tals check it avidly to see if they are on it and, even more sat­is­fy­ingly, if their ri­vals aren’t. And if you aren’t a shoo-in, it may be worth­while keep­ing in with Im­ran to im­prove your chances. Although based in Lon­don, Im­ran is just as likely to be spot­ted in Mi­lan, Paris, Tokyo and Shang­hai. He claims to have up to ten meet­ings every day and to travel 150 days a year. He is most ubiq­ui­tous on­line – the daily Busi­ness of Fash­ion news­let­ter drops into half a mil­lion in­boxes and is read by all the power play­ers, from CEOs down. In an in­ter­view with Vogue, the Bri­tish hand­bag de­signer Anya Hind­march said, ‘It’s the first thing I read every day in bed be­fore I even see my chil­dren.’

Im­ran was awarded an MBE last year and to­day he em­ploys nearly 80 peo­ple around the world. How­ever, the most con­vinc­ing proof that he has be­come a ma­jor player is that he now in­spires fear. Peo­ple refuse to com­ment on the record, even when they have only pos­i­tive things to say. The knowl­edge that their bosses are read­ing The Busi­ness of Fash­ion and that Im­ran has their di­rect lines is enough to keep their lips sealed.

Im­ran, of In­dian de­scent, was born in Calgary, Canada in 1975. Hav­ing stud­ied at uni­ver­sity in Mon­treal he com­pleted an MBA

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