Be involved with farming’s 24 hours of fame this summer
TWENTY four hours of farming’s activities will be collected and shared with the world, thanks to 24 Hours in Farming, a campaign just launched by Farmers Guardian.
From 5am on August 20, 2015, until the same time the following day, the farming newspaper’s team will be working around the clock to collect and share the huge number of submissions anticipated via twitter and other social media channels.
The campaign is encouraging farmers and people involved in agriculture, from around the world, to upload their photos, videos and stories of the day’s farming activities.
Farmers Guardian editor, Emma Penny, says while this is a fun way to promote the world of farming, it has a serious side to it too. ‘ We want to highlight everything farmers, their families and the farming industry does, to show how hard-working the industry is, and how much effort goes into producing food, energy and shaping the countryside that we all enjoy.
‘ We’ll be compiling a live story over the 24 hours to give a live picture of how much passion, determination and work goes into farming and maintaining rural Britain.’
The campaign is being sponsored by BASF. The company’s Joe Dixon said: ‘Farmers shoulder a lot of responsibility in an uncertain environment.
‘Within a given 24 hours, a farmer must be an economist, chemist, meteorologist, environmentalist and entrepreneur.
‘Farmers have to succeed, not just for themselves and their families, but for all of us.
‘ We all rely on their success to feed us, provide us with energy and to keep farmland healthy for the next generation.
‘ We work with farmers every day to solve real problems; and we wanted to support 24 hours in farming to raise awareness for the challenges that farmers face every day.
‘But also because we want to show just how innovative farmers are at overcoming them. Farming is the biggest job on earth.’