Be in­volved with farm­ing’s 24 hours of fame this sum­mer

The Oban Times - - Farming/property -

TWENTY four hours of farm­ing’s ac­tiv­i­ties will be col­lected and shared with the world, thanks to 24 Hours in Farm­ing, a cam­paign just launched by Farm­ers Guardian.

From 5am on Au­gust 20, 2015, un­til the same time the fol­low­ing day, the farm­ing news­pa­per’s team will be work­ing around the clock to col­lect and share the huge num­ber of sub­mis­sions an­tic­i­pated via twit­ter and other so­cial media chan­nels.

The cam­paign is en­cour­ag­ing farm­ers and peo­ple in­volved in agri­cul­ture, from around the world, to upload their photos, videos and sto­ries of the day’s farm­ing ac­tiv­i­ties.

Farm­ers Guardian editor, Emma Penny, says while this is a fun way to pro­mote the world of farm­ing, it has a se­ri­ous side to it too. ‘ We want to high­light ev­ery­thing farm­ers, their fam­i­lies and the farm­ing in­dus­try does, to show how hard-work­ing the in­dus­try is, and how much ef­fort goes into pro­duc­ing food, energy and shap­ing the coun­try­side that we all en­joy.

‘ We’ll be com­pil­ing a live story over the 24 hours to give a live pic­ture of how much pas­sion, de­ter­mi­na­tion and work goes into farm­ing and main­tain­ing ru­ral Bri­tain.’

The cam­paign is be­ing spon­sored by BASF. The com­pany’s Joe Dixon said: ‘Farm­ers shoul­der a lot of re­spon­si­bil­ity in an un­cer­tain en­vi­ron­ment.

‘Within a given 24 hours, a farmer must be an economist, chemist, me­te­o­rol­o­gist, en­vi­ron­men­tal­ist and en­tre­pre­neur.

‘Farm­ers have to suc­ceed, not just for them­selves and their fam­i­lies, but for all of us.

‘ We all rely on their suc­cess to feed us, pro­vide us with energy and to keep farm­land healthy for the next gen­er­a­tion.

‘ We work with farm­ers ev­ery day to solve real prob­lems; and we wanted to sup­port 24 hours in farm­ing to raise aware­ness for the chal­lenges that farm­ers face ev­ery day.

‘But also be­cause we want to show just how in­no­va­tive farm­ers are at over­com­ing them. Farm­ing is the big­gest job on earth.’

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