Flavours of Argyll on menu at tourism event in the town
FOODand drink producers from across Scotland are set to team up at an event in Oban this year, designed to highlight Argyll and the rest of Scotland as a top food destination.
The Taste for Tourism event, with the tagline ‘ Has Scotland got what it takes to be a global food tourism destination?’ will take place in Oban between November 3 and 5, this year.
The event is being organised by Food from Argyll and Argyll and the Isles Tourism Co- operative.
Sponsors include and Highlands and Islands Enterprise, Argyll and Bute council, CalMac and VisitScotland - alongside support from Scotland Food and Drink and Scottish Tourism Alliance.
Calum Ross, director of Argyll and the Isles Tourism Co- operative Ltd, said: ‘ Food and drink already accounts for one in every five pounds spent by visitors to Scotland, and that could be even higher if more tourism providers work together with produc- ers of real food and drink experiences embodying our wonderful traditions. By building Scotland’s reputation as a food destination, we can also enhance the value of an already thriving food sector.’
Behind-the-scenes flavour tours will take place on November 3, the main conference on the November 4, and an optional trip to Mull on November 5 will round the weekend off.
Anna Allan, head of business events at Highlands and Islands Enterprise, said: ‘Tourism and food and drink are already two of Scotland’s most successful industries and, by bringing businesses, agencies and other players together, we can help both sectors grow even faster by tapping in to the huge and valuable market for food tourism.
‘ We are delighted to support such a major event in Oban and the surrounding Argyll area during the Year of Food and Drink. This conference will help ensure Scotland secures a lasting legacy from this themed year by ensuring we all work together to maximise the huge potential Scotland has to strengthen its profile as a food and drink destination.’
Virginia Sumsion, Co- ordinator for Food from Argyll and one of the organisers of Taste for Tourism, said: ‘The international food and drink tourism market is worth hundreds of millions of pounds and Scotland already has a share of it, which will undoubtedly rise as a result of the Year of Food and Drink.
‘But we can do even better if we build ourselves into a place not just where great produce is made among beautiful scenery, but somewhere that has the destinations and tourist attractions to bring in visitors whose primary purpose is to enjoy food and drink and the heritage surrounding it.’
For more information on Taste for Tourism, and to book tickets for the event, visit the website: www.tastefortourism.scot