Flavours of Ar­gyll on menu at tourism event in the town

The Oban Times - - Business -

FOODand drink pro­duc­ers from across Scot­land are set to team up at an event in Oban this year, de­signed to high­light Ar­gyll and the rest of Scot­land as a top food des­ti­na­tion.

The Taste for Tourism event, with the tagline ‘ Has Scot­land got what it takes to be a global food tourism des­ti­na­tion?’ will take place in Oban be­tween Novem­ber 3 and 5, this year.

The event is be­ing or­gan­ised by Food from Ar­gyll and Ar­gyll and the Isles Tourism Co- op­er­a­tive.

Spon­sors in­clude and High­lands and Is­lands En­ter­prise, Ar­gyll and Bute coun­cil, CalMac and VisitS­cot­land - along­side sup­port from Scot­land Food and Drink and Scot­tish Tourism Al­liance.

Calum Ross, di­rec­tor of Ar­gyll and the Isles Tourism Co- op­er­a­tive Ltd, said: ‘ Food and drink al­ready ac­counts for one in ev­ery five pounds spent by visi­tors to Scot­land, and that could be even higher if more tourism providers work to­gether with pro­duc- ers of real food and drink ex­pe­ri­ences em­body­ing our won­der­ful tra­di­tions. By build­ing Scot­land’s rep­u­ta­tion as a food des­ti­na­tion, we can also en­hance the value of an al­ready thriv­ing food sec­tor.’

Be­hind-the-scenes flavour tours will take place on Novem­ber 3, the main con­fer­ence on the Novem­ber 4, and an op­tional trip to Mull on Novem­ber 5 will round the week­end off.

Anna Allan, head of busi­ness events at High­lands and Is­lands En­ter­prise, said: ‘Tourism and food and drink are al­ready two of Scot­land’s most suc­cess­ful in­dus­tries and, by bring­ing busi­nesses, agen­cies and other play­ers to­gether, we can help both sec­tors grow even faster by tap­ping in to the huge and valu­able mar­ket for food tourism.

‘ We are de­lighted to sup­port such a ma­jor event in Oban and the sur­round­ing Ar­gyll area dur­ing the Year of Food and Drink. This con­fer­ence will help en­sure Scot­land se­cures a last­ing legacy from this themed year by en­sur­ing we all work to­gether to max­imise the huge po­ten­tial Scot­land has to strengthen its pro­file as a food and drink des­ti­na­tion.’

Vir­ginia Sum­sion, Co- or­di­na­tor for Food from Ar­gyll and one of the or­gan­is­ers of Taste for Tourism, said: ‘The in­ter­na­tional food and drink tourism mar­ket is worth hun­dreds of mil­lions of pounds and Scot­land al­ready has a share of it, which will un­doubt­edly rise as a re­sult of the Year of Food and Drink.

‘But we can do even bet­ter if we build our­selves into a place not just where great pro­duce is made among beau­ti­ful scenery, but some­where that has the des­ti­na­tions and tourist at­trac­tions to bring in visi­tors whose pri­mary pur­pose is to en­joy food and drink and the her­itage sur­round­ing it.’

For more in­for­ma­tion on Taste for Tourism, and to book tick­ets for the event, visit the web­site: www.taste­for­tourism.scot

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