Isle of Mull club to fea­ture in global advertising and spon­sor­ship cam­paign for rugby world cup

The Oban Times - - Sport -

LAND ROVER, a world­wide part­ner of the Rugby World Cup 2015, has an­nounced that am­a­teur teams, Hal­i­fax RUFC, Clwb Rygbi y Fflint and Isle of Mull Rugby Club, have been se­lected to fea­ture in the brand’s #WeDealInReal global advertising and spon­sor­ship cam­paign for the tour­na­ment.

Build­ing on its of­fi­cial spon­sor sta­tus for Rugby World Cup 2011, Land Rover has used its 20 year her­itage within rugby at all lev­els around the world to cre­ate a fully in­te­grated brand cam­paign which puts grass­roots rugby at its heart hav­ing iden­ti­fied these three rugby clubs.

Land Rover will cham­pion the peo­ple and play­ers of Hal­i­fax RUFC, Clwb Rygbi y Fflint and Isle of Mull Rugby Club who are the heart and soul of the game.

Each club has a unique story to tell and Land Rover has cap­tured these sto­ries in an emo­tive cam­paign that delves into the val­ues that set rugby apart and cel­e­brates the clubs and peo­ple who are at the heart of the game.

Laura Sch­wab, Mar­ket­ing di­rec­tor Jaguar Land Rover UK said: ‘ We have de­lib­er­ately cho­sen to shine the spotlight on some of the small­est, most re­mote, most de­serv­ing rugby clubs around the world.

‘ We have a long history of sup­port­ing rugby from the grass­roots up and we share many of the val­ues that also sit at the heart of the game. Our unique #WeDealInReal cam­paign aims to put grass­roots clubs, and the re­mark­able char­ac­ters who rep­re­sent the true spirit of the game, on the global stage, by telling their sto­ries to an in­ter­na­tional au­di­ence.’

Ms Sch­wab con­tin­ued: ‘To ded­i­cate our media for the third big­gest sport­ing event in the world to a va­ri­ety of small clubs may be viewed by some as an un­usual ap­proach, but we feel it’s im­por­tant to show our com­mit­ment to all lev­els of the game.”

Isle of Mull Rugby Club has been cho­sen as one of the 11 fi­nal­ists due to the club’s re­mote set­ting which sees play­ers of­ten hitch­ing rides on lo­cal fish­ing boats to get to train­ing. Vis­it­ing teams also have to ar­rive by boat and Satur­day games are pre­cisely timed around the ferry sched­ule.

The club’s chal­lenges in­spire a greater de­gree of com­mit­ment from the lo­cal fans, who have taken the team to heart and are very vo­cal on the side­lines.

Fer­gus Whyte, Isle of Mull Rugby Club said: ‘Turn­ing out for train­ing on the is­land of­ten in­volves long dif­fi­cult jour­neys, up to 100 miles for some, but that doesn’t de­ter the lads.

‘ Where there’s a will there’s a way and we are al­ways de­ter­mined to field a side.

‘So for Land Rover to re­ward our com­mit­ment to the game with this global recog­ni­tion, is a huge hon­our.’

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