Isle of Mull club to feature in global advertising and sponsorship campaign for rugby world cup
LAND ROVER, a worldwide partner of the Rugby World Cup 2015, has announced that amateur teams, Halifax RUFC, Clwb Rygbi y Fflint and Isle of Mull Rugby Club, have been selected to feature in the brand’s #WeDealInReal global advertising and sponsorship campaign for the tournament.
Building on its official sponsor status for Rugby World Cup 2011, Land Rover has used its 20 year heritage within rugby at all levels around the world to create a fully integrated brand campaign which puts grassroots rugby at its heart having identified these three rugby clubs.
Land Rover will champion the people and players of Halifax RUFC, Clwb Rygbi y Fflint and Isle of Mull Rugby Club who are the heart and soul of the game.
Each club has a unique story to tell and Land Rover has captured these stories in an emotive campaign that delves into the values that set rugby apart and celebrates the clubs and people who are at the heart of the game.
Laura Schwab, Marketing director Jaguar Land Rover UK said: ‘ We have deliberately chosen to shine the spotlight on some of the smallest, most remote, most deserving rugby clubs around the world.
‘ We have a long history of supporting rugby from the grassroots up and we share many of the values that also sit at the heart of the game. Our unique #WeDealInReal campaign aims to put grassroots clubs, and the remarkable characters who represent the true spirit of the game, on the global stage, by telling their stories to an international audience.’
Ms Schwab continued: ‘To dedicate our media for the third biggest sporting event in the world to a variety of small clubs may be viewed by some as an unusual approach, but we feel it’s important to show our commitment to all levels of the game.”
Isle of Mull Rugby Club has been chosen as one of the 11 finalists due to the club’s remote setting which sees players often hitching rides on local fishing boats to get to training. Visiting teams also have to arrive by boat and Saturday games are precisely timed around the ferry schedule.
The club’s challenges inspire a greater degree of commitment from the local fans, who have taken the team to heart and are very vocal on the sidelines.
Fergus Whyte, Isle of Mull Rugby Club said: ‘Turning out for training on the island often involves long difficult journeys, up to 100 miles for some, but that doesn’t deter the lads.
‘ Where there’s a will there’s a way and we are always determined to field a side.
‘So for Land Rover to reward our commitment to the game with this global recognition, is a huge honour.’