Road safety initiative aims to cut deaths
AHEAD of an emotional Oban service in memory of all those who have died on the roads, a high-powered industry coalition will unveil its first major initiative to reduce the incidence of road traffic deaths worldwide.
The 11- company coalition, which calls itself Together for Safer Roads, will outline specific actions the private sector can take to help achieve a goal set by the United Nations to reduce by half the number of worldwide deaths from road traffic collisions.
Road crashes will be the fifth leading cause of death worldwide by 2030 unless steps are taken to reverse the trend, according to the World Health Organisation (WHO).
The panel is headed by Dr. Kenneth P Moritsugu, a former acting US surgeon general, and consists of officials from academia, public health, and international organisations.
Organiser of Sunday’s service at St Columba’s Cathedral Margaret Mannering welcomed the news and said: ‘Every single death on the road is preventable.’