Butcher the best at mar­ket­ing

The Oban Times - - Business -

A LOCHABER butcher has been named a win­ner at the High­lands and Is­lands Food and Drink Awards.

Roy Bridge-based Great Glen Char­cu­terie won Best Mar­ket­ing Ini­tia­tive at the event in In­ver­ness on Oc­to­ber 23.

The 12-year- old busi­ness was recog­nised for what judges called ‘strong and clear fo­cus, ob­jec­tives and im­ple­men­ta­tion’ and stay­ing true to val­ues.

Anja Baak, the char­cu­terie’s mar­ket­ing and sales man­ager, said: ‘We are im­mensely proud and honoured to re­ceive this award. We are a small team and do our mar­ket­ing in house on a small bud­get. We have been learn­ing along the way and to be recog­nised by the High­lands and Is­lands Food and Drink Awards is a huge pat on the back for us.’

WIN­NERS: Roy Bridge-based Great Glen Char­cu­terie won Best Mar­ket­ing Ini­tia­tive at the High­lands and Is­lands Food and Drink Awards. From left: Event host Fred MacAu­lay, char­cu­terie own­ers Jan

Ja­cob and Anja Baak and award pre­sen­ter Steve Bar­ron.

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