£3m boost to town from Mòd

The Oban Times - - News -

OBAN was £3 mil­lion to the good as a re­sult of last year’s Mòd.

An eco­nomic im­pact study shows that the Royal Na­tional Mòd held in Oban last year gen­er­ated £2.8 mil­lion in the area.

Ar­gyll and Bute Coun­cil wel­comed the find­ings at a meet­ing of its com­mu­nity ser­vices com­mit­tee last week. Mem­bers heard how the nine- day fes­ti­val at­tracted 8,939 vis­i­tors to the area, 71 per cent of whom said they would def­i­nitely re­turn to Oban for a hol­i­day or short break. A fur­ther 15 per cent said they would pos­si­bly visit again.

Talk­ing about the Mar­ket Specialists re­port, the coun­cil’s pol­icy lead for Gaelic, com­mu­nity and cul­ture, Coun­cil­lor Robin Cur­rie, said: ‘One of the sur­vey ques­tions was about the im­pact of the Mòd on the Scot­tish Gov­ern­ment ob­jec­tive of in­creas­ing the take-up and use of the Gaelic lan­guage.

‘The ques­tion was an­swered very pos­i­tively with 66 per cent of re­spon­dents stat­ing that the event made a very sig­nif­i­cant con­tri­bu­tion to the achieve­ment of both ob­jec­tives.

‘The Mòd pro­vides a valu­able show­case for Gaelic lan­guage and cul­ture. Of those asked, 85 per cent ei­ther speak Gaelic, are cur­rently learn­ing, would like to learn or are lapsed learn­ers. Th­ese find­ings are to be wel­comed and shows the huge con­tri­bu­tion Gaelic makes to the area.’

Coun­cil­lor Aileen Mor­ton, pol­icy lead for eco­nomic de­vel­op­ment, added: ‘The find­ings of the study are ex­tremely en­cour­ag­ing. They are a tes­ta­ment to the Mòd’s im­por­tance, not only to Scot­land’s cultural cal­en­dar but to its econ­omy as well, with 63 per cent of at­ten­dees re­veal­ing they would not have taken a trip dur­ing that week had it not been for the Mòd.

‘The at­mos­phere saw 43 per cent say the buzz of the fes­ti­val was well above or above ex­pec­ta­tions, and an im­pres­sive 71 per cent in­di­cated they would come back to Oban for a fu­ture hol­i­day or short break and an­other 15 per cent said they would pos­si­bly do so.’

The coun­cil has a six-year agree­ment with An Co­munn Gàid­healach for the de­liv­ery of the Mòd in Ar­gyll and Bute on a three-year cy­cle un­til 2018.

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