Let customers buy Scottish, NFU Scotland urges supermarkets
AS THE UK teeters on the brink of exiting the EU, Scotland’s farming union has called on supermarkets to better support Scottish producers.
NFU Scotland met representatives from Tesco, Morrisons, the Co- operative, Marks & Spencer and Aldi at the recent Royal Highland Show.
At these meetings, the NFUS detailed the impact that ongoing food price deflation is having at farm level with low market returns in virtually every sector challenging profitability on many Scottish farms.
The union used its meeting with Tesco to express concern about the use of fictional farm brands for marketing purposes, urging the retailer to respect consumer demands and to get behind clearly labelled, fresh local produce instead.
Speaking following the retailer meetings, NFU Scotland vice-president Andrew McCornick, said: ‘We have made good progress in our continuing discussions with retailers with some positive results for Scottish farmers and crofters.
‘Retailers have to recognise the sustainable characteristics of the food produced here in Scotland, and further cooperation is necessary to build the resilience of our industry so that it remains a reliable source of safe, tasty and nutritious food in an everchanging world.’