How to make sure your home sells dur­ing the win­ter

NAEA of­fers ad­vice for sell­ers putting their prop­erty on the mar­ket in win­ter

The Oban Times - - PROPERTY -

DUR­ING the win­ter, the hous­ing mar­ket is renowned for be­ing slower, with many peo­ple hold­ing off on sell­ing their prop­erty un­til the spring. How­ever, by in­cor­po­rat­ing a few sim­ple tips, sell­ers can make their prop­er­ties look and feel more at­trac­tive, in­creas­ing the chance of re­ceiv­ing an of­fer dur­ing the win­ter, says the Na­tional As­so­ci­a­tion of Es­tate Agents (NAEA). Mar­tyn Baum, pres­i­dent of Na­tional As­so­ci­a­tion of Es­tate Agents, said: ‘ Tra­di­tion­ally, prop­er­ties are harder to sell dur­ing the win­ter. It’s dark and cold, and while homes don’t look as at­trac­tive, we’re less in­clined to be proac­tive and search for a prop­erty – and this can leave sell­ers feel­ing in a stale­mate po­si­tion, wait­ing for the spring to kick in. Your es­tate agent should be well equipped to adapt to sell­ing homes in these qui­eter pe­ri­ods but you can start by mak­ing changes as small as turn­ing on a light or clear­ing out clut­ter.’ The NAEA’s top tips for those look­ing to sell their prop­erty dur­ing win­ter are as fol­lows: First im­pres­sions count: The first sec­onds upon ar­riv­ing at a prop­erty re­ally im­pact the buyer’s de­ci­sions, so clear your front en­trance of any win­ter weather dam­age. Win­ter can make the front gar­den and paths look dull and dirty, so en­sur­ing these are clean and clear of leaves will im­prove the at­trac­tive­ness of the prop­erty. Bright and beau­ti­ful: En­sure your home is well lit. This means sim­ply check­ing all the bulbs are work­ing prior to a view­ing and switch­ing them on, in­clud­ing any out­door light­ing. You’ll know which light­ing looks best in your home so work with this, es­pe­cially when view­ings run into the evening. Dur­ing the day you can make the most of nat­u­ral light by en­sur­ing all blinds and cur­tains are fully open and clut­ter is moved out of the way. Warm and friendly: It’s im­por­tant to make your house feel warm and homely. It will en­cour­age po­ten­tial buy­ers to stay longer and to be able to vi­su­alise them­selves liv­ing in the home. Smell is also im­por­tant and each home smells dif­fer­ent, so in or­der to not risk putting buy­ers off, freshen up your prop­erty. Open the win­dows prior to the view­ing to let some fresh air cir­cu­late – un­less it’s freez­ing – and dis­play some freshly- cut flow­ers. The old cliché of fresh bread or roast­ing cof­fee re­ally does work as well. It is also ad­vis­able to ac­cen­tu­ate any fea­tures that are par­tic­u­larly im­por­tant in the win­ter such as a fire­place, which can be a real sell­ing point of a home.

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