Beau­mont kicks off Wild About Ar­gyll cam­paign

The Oban Times - - OUTDOORS -

TUES­DAY night’s launch of Wild About Ar­gyll with Mark Beau­mont in Glas­gow was the cul­mi­na­tion of months of work by Ar­gyll and the Isles Tourism Co- op­er­a­tive (AITC) to pull to­gether a cam­paign, which will ap­peal to a mass au­di­ence and will po­si­tion Ar­gyll and the Isles as Scot­land’s ad­ven­ture coast – the first choice des­ti­na­tion for ad­ven­ture tourists.

While the Wild About Ar­gyll films show­case the stun­ning scenery, the amaz­ing ex­pe­ri­ences and the fab­u­lous adventures that await vis­i­tors to the re­gion, what is more dif­fi­cult to cap­ture, but cer­tainly has been, is the essence of Ar­gyll. For any­one in the au­di­ence in the Cor­ran Halls for Mark Beau­mont’s talk on Au­gust 3 last year, it was tan­gi­ble.

The spirit of Ar­gyll is what drives AITC and this is what is de­liv­ered through the Wild About Ar­gyll cam­paign – from the films, to the web­site and in ev­ery so­cial me­dia post and the e-brochure.

The cam­paign is un­der­pinned by Mark’s con­sec­u­tive 12- day ad­ven­ture which saw him run, moun­tain bike, kayak, quad bike, horse ride, sail and open swim – not for­get­ting row­ing a Vik­ing long­ship – across the length and width of the re­gion.

It was un­doubt­edly an amaz­ing feat of en­durance, but you don’t need to be Mark Beau­mont to take on Ar­gyll and the Isles – you choose your pace and make it as wild or mild as you want it.

The cam­paign has a heavy dig­i­tal fo­cus, with a ded­i­cated Wild About Ar­gyll cam­paign site (www.wild­aboutar­ po­si­tion­ing Ar­gyll and the Isles as Scot­land’s ad­ven­ture coast – on Glas­gow’s doorstep.

The site has a big of­fer­ing, break­ing down this huge area into bite- sized chunks.

Find out more about things you can do on the wa­ter, ex­plore trails, get close to nature but also find out about the area’s unique ex­pe­ri­ences, book an ac­tiv­ity and, pos­si­bly for the first time in Ar­gyll, there is a cat­e­gory sim­ply called ‘ win­ning’. Find events that you can take part in – you never know you might take home the gold.

As well as win­ning events, the cam­paign also has a rolling set of com­pe­ti­tions with some very spe­cial prizes do­nated by ad­ven­ture providers – the first com­pe­ti­tion went live on Tues­day and you can win a pair of tickets for a Loch Lomond Sea Plane flight across Ar­gyll cour­tesy of the Cowal Way.

There will be an­other com­pe­ti­tion launched at the Scot­tish Run­ning and Out­door Pur­suits ex­hi­bi­tion in Glas­gow’s SECC from March 10-12 where you can win your ultimate Wild About Ar­gyll ad­ven­ture. This com­pe­ti­tion will run across the year and is some­thing the ded­i­cated ad­ven­ture tourist will not want to miss out on. But there’s much more to come.

The cam­paign will air a 30- sec­ond cin­ema ad­vert at the end of March for three weeks and it will ap­pear in movie the­atres across Scot­land’s cen­tral belt.

Once again the AITC team will be at Visit-Scot­land Expo, which this year re­turns to Glas­gow’s SECC from April 26-27 and vis­i­tors to the AITC stand can be pre­pared to be Wild About Ar­gyll.

In ad­di­tion, more dig­i­tal ma­te­rial in­clud­ing an e- brochure will be on of­fer, which can be down­loaded to your de­vice with a tap or a swipe.

This is a hugely ex­cit­ing time to get out and ex­plore Ar­gyll and the Isles. While Glas­gow’s west end was treated to Ar­gyll adventures on Tues­day night as Wild About Ar­gyll footage was pro­jected onto Oran Mor’s spire – for those inside, they dis­cov­ered the ad­ven­ture has just be­gun.

Mark Beau­mont launched AITC’s new cam­paign in Glas­gow on Tues­day, which sees Ar­gyll and the Isles pro­moted as Scot­land’s ad­ven­ture coast.

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