Lidl crowned su­per­mar­ket of the year at awards

The Oban Times - - OUTDOORS -

LIDL UK tri­umphed at last week’s Drinks Re­tail­ing Awards 2017, as the su­per­mar­ket was crowned Su­per­mar­ket of the Year, out­per­form­ing ri­vals Aldi, Mor­risons and Waitrose.

The re­tailer also claimed the top award for Mul­ti­ple Spir­its Re­tailer of the Year, out­strip­ping all other con­tenders in­clud­ing Aldi, Tesco and Waitrose, at the cer­e­mony held at the pres­ti­gious Dorch­ester Ho­tel in London, along­side an au­di­ence of the in­dus­try’s big­gest play­ers.

These ac­co­lades fol­low the grow­ing suc­cess for Lidl over the past year for its beer, wine and spir­its range, in­clud­ing be­ing crowned the In­ter­na­tional Spir­its Chal­lenge’s Spir­its Su­per­mar­ket of the Year twice in a row. It also comes af­ter Lidl was awarded Re­tail Spir­its Buyer of the Year at last year’s 47th In­ter­na­tional Wine and Spirit Com­pe­ti­tion, as well as scoop­ing the top prize at the World Whiskies Awards in March 2016, ‘World’s Best Blended Limited Re­lease Whisky’ for its own-brand whisky, Glen Alba 22 Year Sherry Cask Fin­ish Blended.

The judg­ing process for the Drinks Re­tail­ing Awards is one of the most rig­or­ous and thor­ough of all the in­dus­try awards, with Lidl’s per­for­mance this year show­cas­ing its in­cred­i­ble suc­cess hav­ing de­liv­ered ex­cel­lent ser­vice, range and value na­tion­ally for shop­pers.

Paul Gib­son, Lidl UK’s buy­ing di­rec­tor said: ‘These awards re­flect an­other fan­tas­tic achieve­ment for Lidl UK, and these are tes­ta­ment to all the hard work and ef­fort put in by all our teams from across the busi­ness. They also show­case how our in­creas­ingly im­pres­sive range is con­tin­u­ing to change the Bri­tish pub­lic’s per­cep­tion of our prod­ucts, as we con­tinue to de­liver on qual­ity and value to our shop­pers ev­ery day.’

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