Ar­gyll and Isles tourism sec­tor en­joys boom years

The Oban Times - - NEWS -

HOT ON the heels of the suc­cess­ful launch of Wild About Ar­gyll in Glas­gow at the end of Jan­uary, Ar­gyll and the Isles Tourism Co-op­er­a­tive (AITC) has is­sued its key sta­tis­tics and achieve­ments be­tween 2011 and 2016.

As AITC pre­pares for its sixth an­nual tourism sum­mit, which this year will be held in the Lochawe Ho­tel, Lochawe, on March 21, the re­lease of this doc­u­ment un­der­lines the im­por- tance of tourism to the econ­omy of the re­gion and the sig­nif­i­cant ef­fect the body has had on the tourism in­dus­try in Ar­gyll and the Isles.

Scot­tish Gov­ern­ment sta­tis­tics show in the pe­riod from 2011 to 2014, Ar­gyll and the Isles com­pre­hen­sively out­per­formed Scot­land as a whole in terms of tourism. The re­search shows:

Ar­gyll and the Isles to­tal vis­i­tor spend in­creased from £199m to £270m – an in­crease of 36 per cent com­pared with four per cent for Scot­land.

Ar­gyll and the Isles over­seas vis­i­tor spend rose from £ 36m to £46m – an in­crease of 28 per cent against 23 per cent for Scot­land.

Ar­gyll and the Isles Sus­tain­able Tourism GVA rose from £ 81m to £127m – an in­crease of 57 per cent com­pared with 29 per cent for Scot­land.

Ar­gyll and the Isles turnover rose from £167m to £227m – an in­crease of 36 per cent against 15 per­cent for Scot­land

Ac­cord­ing to the Vis­i­tor At­trac­tion Mon­i­tor, the great­est per­cent­age in­crease in vis­i­tors to at­trac­tions by coun­cil area be­tween 2015 and 2016 was in Ar­gyll and the Isles at 21.9 per cent com­pared to 4.9 per cent for Scot­land as a whole.

AITC chair­man Gavin Dick is de­lighted by how far the or­gan­i­sa­tion has come in five years. He said: ‘Five years ago we were a group of tourism busi­nesses and in­di­vid­u­als with a vi­sion. With a lot of hard work and ded­i­ca­tion from ev­ery­one in­volved, we have turned that vi­sion into a re­al­ity.

‘There sim­ply is no group bet­ter equipped to the task of de­liv­er­ing tourism’s eco­nomic ben­e­fits to the re­gion than AITC.’

The Wild About Ar­gyll cam­paign was a huge hit.

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