De­liv­er­ing news to where you are

The Oban Times of­fi­cially launches its new web­site this week, bring­ing you lo­cal news on­line seven days a week

The Oban Times - - News -

Users can sub­scribe for as lit­tle as 56p per week and as well as seven- day ac­cess to up-to- date news via the web­site, they also have ac­cess to a dig­i­tal ver­sion of the news­pa­per on a Thurs­day. The site is suit­able for mo­bile and tablet use, too.

Keith McIn­tyre, group op­er­a­tions di­rec­tor for own­ers Wyvex Me­dia Group, ex­plained: ‘ We recog­nise that we need to of­fer the peo­ple of Ar­gyll & Bute and Lochaber a choice in how they con­sume their news, so we de­cided to com­pletely over­haul our site and im­prove ac­cess to lo­cal news.’

He added: ‘ The new on­line ser­vice of­fers amaz­ing value – 56p for full ac­cess to lo­cal daily news on the web­site plus a dig­i­tal edi­tion ev­ery week. The weekly printed pa­per alone costs 85p and is avail­able ev­ery Thurs­day.’

The Oban Times team, led by ed­i­tor Su­san Win­dram, de­cided that the time was right to com­pletely over­haul the way news was de­liv­ered to the lo­cal com­mu­nity.

Su­san said: ‘ We are de­lighted that read­ers no longer have to wait un­til Thurs­day for their lo­cal news. Our jour­nal­ists are ex­cited that they can now de­liver their news sto­ries im­me­di­ately to on­line sub­scribers. Mean­while, con­tent such as break­ing news, traf­fic news and weather dis­rup­tion will not be be­hind a pay­wall. The whole process has been a lot of hard work, but we be­lieve it will be more than worth it.’

The web­site was built with the as­sis­tance of pub­lish­ers DC Thom­son, and Keith added: ‘ Work­ing with DC Thom­son has been a great col­lab­o­ra­tive ex­pe­ri­ence. Like Wyvex, they are a fam­ily run busi­ness – al­beit much larger – and re­ally un­der­stood what we were try­ing to achieve.’

The web­site launch is be­ing sup­ported by an ex­ten­sive so­cial me­dia mar­ket­ing cam­paign based on the hash­tag #OT7DAYS, as well as in-pa­per and ra­dio cam­paigns.

Trainee jour­nal­ist at The Oban Times, David McPhee (left), is the star of the cam­paign’s short 50sec­ond film where he ex­plains, us­ing hand-writ­ten white boards, what #OT7DAYS is all about.

For sev­eral weeks, the hash­tag has been pro­moted with­out any ex­pla­na­tion un­til to­day, Fe­bru­ary 23.

To see David’s film and to find out how you can sub­scribe, visit www.oban­times.co.uk/7days. To cel­e­brate the launch of the cam­paign, The Oban Times is also giv­ing away prizes ev­ery day for seven days. See be­low for more de­tails or visit www.oban­times.co.uk/7dayscomp.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.