OCUK to put vis­i­tors firmly in the frame

The Oban Times - - News -

STUN­NING new videos to in­spire vis­i­tors to ‘con­nect to their ad­ven­ture’ in Fort Wil­liam and Lochaber, the Out­door Cap­i­tal of the UK (OCUK), and to en­cour­age them to share their hol­i­day ex­pe­ri­ences on­line, are to be cre­ated thanks to a £40,000 grant from VisitS­cot­land.

Launched in the spec­tac­u­lar sur­round­ings of Glen Ne­vis, the cam­paign will in­clude on­line films to be shared on the OCUK’s web­site and so­cial me­dia chan­nels.

The videos will show that Lochaber not only boasts an out­stand­ing ar­ray of out­door ac­tiv­i­ties, such as moun­taineer­ing, walk­ing, snow and wa­ter sports and moun­tain bik­ing, but also stun­ning wildlife and fas­ci­nat­ing her­itage, in­clud­ing the Glen­finnan Viaduct, The Old Fort, as well as top class food, drink and wel­com­ing accommodation. The videos will also show how ac­ces­si­ble the OCUK is for ev­ery­one, with vis­i­tors from through­out the UK able to ‘con­nect to their ad­ven­ture’ via the Cale­do­nian Sleeper.

Scot­land’s na­tional tourism or­gan­i­sa­tion VisitS­cot­land has match-funded the OCUK’s ex­cit­ing new dig­i­tal cam­paign through its Growth Fund, while OCUK will also ben­e­fit from £20,000 from the High­land LEADER Pro­gramme.

The dig­i­tal cam­paign will tar­get UKbased con­sumers, in­clud­ing 20-some­thing sin­gle trav­ellers who are look­ing to wow their so­cial me­dia fol­low­ers with spec­tac­u­lar images and video; fam­i­lies look­ing for a hol­i­day that of­fers mul­ti­ple ac­tiv­i­ties and mem­bers of the ‘Baby Boom’ gen­er­a­tion who have a high-level of in­come and en­joy self-guided tours and sam­pling lo­cally sourced food and drink.

Scott Arm­strong, VisitS­cot­land’s re­gional di­rec­tor for the High­lands, said: ‘ We are thrilled to give this Growth Fund award to the Out­door Cap­i­tal of the UK, so that the group can con­tinue its ex­cel­lent work in pro­mot­ing all that this stun­ning part of the world has to of­fer. I’m sure the new dig­i­tal cam­paign will prove a great suc­cess and in­spire many more peo­ple to en­joy an un­for­get­table break in Lochaber.’

Vis­i­tors to the re­gion will be en­cour­aged to share their ex­pe­ri­ences on so­cial me­dia us­ing the hash­tag #my­out­door- cap­i­tal. Us­ing the hash­tag will also give ad­ven­tur­ers the op­por­tu­nity to win breaks in Lochaber and other fan­tas­tic prizes through­out the year.

Chris O’Brien, des­ti­na­tion man­ager of Out­door Cap­i­tal of the UK (Lochaber Cham­ber of Com­merce), said: ‘VisitS­cot­land, LEADER and a huge num­ber of lo­cal busi­nesses have given us the op­por­tu­nity to put to­gether a dig­i­tal cam­paign that will reach mil­lions of peo­ple and share with them the sto­ries of Lochaber, in­spir­ing them to join us in the Out­door Cap­i­tal of the UK for a wee ad­ven­ture and to add to our tales by us­ing the hash­tag #my­out­door­cap­i­tal.’

Pho­to­graph: John Paul/ VisitS­cot­land.

John Fother­in­ham, left, chair­man of the Lochaber lo­cal area part­ner­ship, The High­land LEADER Pro­gramme, and Scott Arm­strong, VisitS­cot­land’s re­gional di­rec­tor for the High­lands, put Jodie Fraser and Chris O’Brien of the Out­door Cap­i­tal of the UK in the ‘frame’ at the cam­paign launch.

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