Re­gion’s firms meet global tour op­er­a­tors

The Oban Times - - Leisure -

AR­GYLL and the Isles Tourism Co- op­er­a­tive (AITC), Cruise Loch Lomond and Cowal Way joined top tourism busi­nesses and or­gan­i­sa­tions at Scot­land’s big­gest travel trade event at the SEC in Glas­gow re­cently.

VisitS­cot­land Expo 2017 was the 38th stag­ing of Scot­land’s big­gest busi­ness-to-busi­ness event for the travel trade.

The na­tional tourism or­gan­i­sa­tion’s flag­ship show gave 276 Scottish tourism busi­nesses the chance to show­case their prod­ucts and ser­vices to more than 600 tour op­er­a­tors and travel agents.

The Ar­gyll and the Isles ex­hibitors show­cased the re­gion as a world- class vis­i­tor desti­na­tion – as the cur­rent Wild About Ar­gyll mar­ket­ing cam­paign high­lights – and in­spired travel trade pro­fes­sion­als from the home and over­seas mar­kets to bring their clients to ex­plore all that it of­fers.

VisitS­cot­land is or­gan­is­ing a num­ber of fa­mil­iari­sa­tion vis­its or ‘fam trips’ for groups of the expo at­ten­dees. The se­ries in­cludes a trip to Mull and overnight stay at the Ar­danai­seig Ho­tel for a 12-strong group of US-tour op­er­a­tors spon­sored by Delta Air Lines.

In ad­di­tion, a film and lit­er­a­ture trip will in­volve a group of in­ter­na­tional del­e­gates en­joy­ing din­ner and an overnight stay at Loch Melfort Ho­tel at Ar­d­u­aine near Oban, vis­it­ing In­ver­aray Cas­tle – the lo­ca­tion for a Down­ton Abbey Christ­mas spe­cial – and lunch at Loch Fyne Oys­ter Bar.

David Adams McGilp, VisitS­cot­land re­gional di­rec­tor, said: ‘These fam trips are a great way of let­ting travel op­er­a­tors ex­pe­ri­ence a se­lec­tion of the won­der­ful, di­verse range of at­trac­tions that Ar­gyll and the Isles boasts.

‘Giv­ing Expo del­e­gates a taste of what their own tour cus­tomers could en­joy here def­i­nitely al­lows us to demon­strate the huge sales po­ten­tial the re­gion has. A visit re­ally helps to seal the deal so it’s fan­tas­tic that we’ll be wel­com­ing these very in­flu­en­tial vis­i­tors here.’

Gavin Dick, chair­man of Ar­gyll and the Isles Tourism Co- op­er­a­tive, added: ‘Ar­gyll and the Isles has an in­cred­i­ble range of land and water-based ad­ven­tures to suit all in­ter­ests and abil­i­ties. Through our Wild About Ar­gyll film and other con­tent we gave the travel trade a real taste of the ad­ven­tures their clients can ex­pe­ri­ence – both wild and mild.

‘We are de­lighted so many at­ten­dees are un­der­tak­ing fam trips in Ar­gyll and that a num­ber of our lo­cal op­er­a­tors are able to demon­strate first hand just what we have on of­fer – and how AITC can help at­ten­dees build their own Wild About Ar­gyll itin­er­ar­ies and tours.’

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