Har­ris Tweed now set to spark Rus­sian rev­o­lu­tion

The Oban Times - - News -

HAR­RIS TWEED could be set to break into the elu­sive Rus­sian mar­ket fol­low­ing a visit from a diplo­mat.

The Con­sul Gen­eral of the Rus­sian Fed­er­a­tion, An­drey Prit­se­pov, vis­ited the mill in Shaw­bost, Isle of Lewis, where he got a be­hind-thescenes look at Har­ris Tweed.

He was wel­comed by the com­pany’s chair­man, Brian Wil­son, and brand de­vel­op­ment di­rec­tor, Mar­garet Ann Ma­cLeod, who gave him a guided tour of the mill and ex­plained the elements that make Har­ris Tweed unique.

Mr Wil­son said there was great in­ter­est from the diplo­mat to con­sider the pos­si­bil­i­ties of pro­mot­ing it as a lux­ury fab­ric in Rus­sia.

He said: ‘ It is a mar­ket in which we cur­rently do a small amount of busi­ness but clearly has far greater po­ten­tial given the strong in­ter­est in Bri­tish fash­ion, the grow­ing de­mand for high- qual­ity prod­ucts and also the cli­matic con­di­tions.

‘ There have been some is­sues with get­ting our fab­ric into Rus­sia be­cause of cus­toms re­stric­tions and we re­ceived help­ful ad­vice on how to over­come this.

‘ We will un­doubt­edly be de­vel­op­ing a re­newed strat­egy to ad­dress the Rus­sian mar­ket in the light of this visit and the Con­sul Gen­eral has of­fered us con­tin­u­ing sup­port and ad­vice.’

Mr Prit­se­pov was pre­sented with a jacket length of Har­ris Tweed in the spe­cial de­sign which Har­ris Tweed He­brides has de­vel­oped with the Scot­tish Rugby Union, com­bin­ing Scot­land’s dark blue with the colours of the this­tle.

Brian Wil­son and Mar­garet Ann Ma­cLeod with Con­sul Gen­eral An­drey Prit­se­pov.

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