Harris Tweed now set to spark Russian revolution
HARRIS TWEED could be set to break into the elusive Russian market following a visit from a diplomat.
The Consul General of the Russian Federation, Andrey Pritsepov, visited the mill in Shawbost, Isle of Lewis, where he got a behind-thescenes look at Harris Tweed.
He was welcomed by the company’s chairman, Brian Wilson, and brand development director, Margaret Ann MacLeod, who gave him a guided tour of the mill and explained the elements that make Harris Tweed unique.
Mr Wilson said there was great interest from the diplomat to consider the possibilities of promoting it as a luxury fabric in Russia.
He said: ‘ It is a market in which we currently do a small amount of business but clearly has far greater potential given the strong interest in British fashion, the growing demand for high- quality products and also the climatic conditions.
‘ There have been some issues with getting our fabric into Russia because of customs restrictions and we received helpful advice on how to overcome this.
‘ We will undoubtedly be developing a renewed strategy to address the Russian market in the light of this visit and the Consul General has offered us continuing support and advice.’
Mr Pritsepov was presented with a jacket length of Harris Tweed in the special design which Harris Tweed Hebrides has developed with the Scottish Rugby Union, combining Scotland’s dark blue with the colours of the thistle.
Brian Wilson and Margaret Ann MacLeod with Consul General Andrey Pritsepov.