Lo­cal B&Bs cel­e­brate over £500,000 book­ings

The Oban Times - - NEWS -

The Fort Wil­liam Ac­com­mo­da­tion Mar­ket­ing Group (FWAMG) is de­lighted to an­nounce £543k of lo­cally gen­er­ated, com­mis­sion free, on­line book­ings to June 2017. FWAMG was started in 2011 by 8 lo­cal B&Bs that recog­nised work­ing to­gether had to be the best way for­ward for the many in­de­pen­dent ac­com­mo­da­tion busi­nesses in the town.

The group, now with 37 mem­bers, share a web­site at www.fortwilliam-guest­house.com from which, since May 2013, over 4,000 sep­a­rate book­ings have been di­rectly re­ceived (1,600 in the last year alone). High Google rank­ings, re­fer­rals, on­line avail­abil­ity, on­line book­ing and group search fa­cil­i­ties now make the site “the place to go” for many of our visi­tors look­ing for ac­com­mo­da­tion in the area. The pop­u­lar­ity of the site and the value of book­ings con­tin­ues to grow year on year.

In a lo­cal ac­com­mo­da­tion mar­ket be­com­ing dom­i­nated by the global On­line Travel Agents (OTAs) who de­mand high com­mis­sions and im­pose in­creas­ingly re­stric­tive poli­cies, FWAMG helps mem­bers to keep con­trol of their own book­ing terms and con­di­tions, build di­rect re­la­tion­ships with their own guests and to re­tain sig­nif­i­cantly more mar­gin within their own busi­ness.

Work­ing to­gether doesn’t stop there though, mem­bers and lo­cal sup­pli­ers all ben­e­fit from a se­ries of co-oper­a­tive ar­range­ments be­tween the group and other lo­cal busi­nesses in the Lochaber area. Long stand­ing agree­ments pro­vid­ing pref­er­en­tial pric­ing for mem­bers op­er­ate side by side with co-oper­a­tive mar­ket­ing ar­range­ments with lo­cal ac­tiv­ity providers. We would like to take this op­por­tu­nity to thank all, of the many lo­cal busi­nesses who have sup­ported and helped the group be­come es­tab­lished. There is not enough space to men­tion ev­ery­one but we are very grate­ful to all of you.

The group is open to all B&Bs and Guest­houses in the Fort Wil­liam and Glen Spean area. For more in­for­ma­tion please email mem­ber­ship@fortwilliam-guest­house.com.

Above: An il­lus­tra­tion of the dra­matic in­crease in Fort Wil­liam Ac­com­mo­da­tion Mar­ket­ing Group on­line book­ings.

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