Shinty reaches new heights
THE HIGHEST shinty match to played in the UK will take place in Lochaber today (Thursday August 3).
To celebrate the launch of Lochaber Chamber of Commerce’s new Outdoor Capital of the UK website, the group along with VisitScotland, Nevis Range and No Fuss Events will be hosting the spectacular event at Aonach Mor.
The match will throw-up on the summit at 4pm.
In a first for VisitScotland, the new Outdoor Capital of the UK website will be linked with the VisitScotland web platform. It allows Outdoor Capital of the UK website users to search for any of Lochaber’s VisitScotland registered accommodation or activity providers directly from the OCUK platform.
An OCUK spokesman said: ‘The setting of Britain’s highest shinty match is the perfect way to illustrate the unique nature of the online partnership with VisitScotland while firmly reinforcing the Outdoor Capital of the UK as one of the strongest tourism brands in Europe. The results of the digital campaign have been extremely positive to date. Since April 2017 it has reached 7.9 million people with 3.1 million people watching the online video content and 241,000 likes and shares of the videos.’