Mo­men­tum builds as food and drink cel­e­bra­tion heads in to sec­ond week

The Oban Times - - FEATURE -

Union get­ting be­hind #onething­fort­night

NFU Scot­land has been get­ting be­hind Scot­land Food and Drink’s an­nual cam­paign to con­vert as many peo­ple as pos­si­ble to buy fresh, lo­cal prod­ucts.

With so much won­der­ful Scot­tish pro­duce com­ing into peak sea­son, this year’s Food and Drink Fort­night – which started on 2 Septem­ber - has, through the #onething­fort­night tag, been en­cour­ag­ing the pub­lic to buy some­thing out of the or­di­nary, or cook some­thing in a dif­fer­ent way, or even switch from a for­eign prod­uct to some­thing lo­cally sourced.

With one week to go, so­cial me­dia suc­cesses show that the Scot­tish pub­lic have been em­brac­ing the mes­sage and mak­ing small, every­day changes which will make a big dif­fer­ence to Scot­tish pro­duc­ers.

Th­ese have in­cluded switch­ing from pro­cessed cheese in a packed lunch sand­wich to cheese from a lo­cal dairy, us­ing fresh Scot­tish rasp­ber­ries in a dessert, and hav­ing sea­sonal Scotch lamb chops for din­ner.

The cam­paign has co­in­cided with #LoveLam­bWeek and Qual­ity Meat Scot­land’s Wham Bam Thank You Lamb cam­paigns. It is hoped that a pro­mo­tion of Scotch lamb will pro­vide a much-needed boost to the meat’s pop­u­lar­ity as peak sea­son ar­rives.

Scott Walker, NFU Scot­land Chief Ex­ec­u­tive, said: “Scot­land pro­duces some of the finest food and drink in the world and that is in no small part down to our farm­ers, crofters and grow­ers who pride them­selves in what they do day-in-day-out to pro­duce some of the finest tasti­est pro­duce you will find any­where.

“All too of­ten we take for granted what is right here on our own doorstep. By be­ing in­volved in cam­paigns like #onething­fort­night, we as an in­dus­try are able to shout about our fan­tas­tic pro­duce we have here in Scot­land.

“It is im­por­tant that the valu­able mo­men­tum built up by Food and Drink Fort­night in week one is car­ried through, not just for the next week but in mak­ing last­ing changes to the pro­duce that Scot­tish con­sumers buy on a reg­u­lar ba­sis.

“I en­cour­age ev­ery­one to search out Scot­tish food and drink and whether it is try­ing some­thing you haven’t tried be­fore or cook­ing some­thing dif­fer­ent with the fan­tas­tic in­gre­di­ents we pro­duce here in Scot­land #onething­fort­night is a chance to ex­per­i­ment and en­joy what farm­ers spend a life­time pro­duc­ing for the peo­ple of Scot­land.”

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