From the archive
A look back at the Observer Magazine’s past
For the Observer Magazine cover story of 26 May 1991, Emma Soames, granddaughter of Winston Churchill and one time editor of Tatler and Saga , turns her attention to the Euro Hunk, a small but highly desirable demographic.
‘These men have everything going for them but a wife. They regard the whole of Europe as their playground,’ says Soames. ‘Unlike many British bachelors who regard the opposite sex as a necessary but tiresome encumbrance, these young European bachelors have been brought up to enjoy the company of women from an early age since, happily the principle of single-sex public schools and cold showers didn’t travel well outside the confines of the British Isles.’
So far, so pro-Europe. As Soames writes: ‘Some of them are working for big European conglomerates, others stand to inherit one. So why mess with a rising young executive at Ford when you could be dating an Agnelli?’ Meet ‘Euro Honeypot’ Hubertus von Hohenlohe, a deadringer for Steve Coogan’s Tony Ferrino, pictured in the magazine bare chested, a gold chain nestling in his chest hair. ‘Hubsi to his enormous circle of friends, he has a sizzling, truly European background,’ says Soames. ‘Wildly glamorous, he skis like a dream...’ The story revealed much about an issue that, even then, was eating away at us. We’d been in the Common Market for 18 years and resentment was growing. ‘With its stultified bureaucracy, its crazy regulation and its singular lack of unity, Europe can hardly be described as the sexiest subject on the agenda for the 90s,’ says Soames. But she had spotted a silver lining.
‘Brussels hasn’t got around to passing legislation on eligible men, but it is an area which could prove to be one of the Community’s biggest and most visible assets.’ If only they’d listened, the single market could have had a whole new meaning.