How Claudia put the super in supermodels
Claudia Schiffer has said that she couldn’t stop laughing when she first heard the term “supermodel”. Then she thought it was quite appropriate, as she was shy, and would transform into her model persona, a bit like Clark Kent in his phone booth.
Obviously, there’s another reason for Schiffer’s good humour – the millions that she and other supermodels have earned. Which isn’t the case for all models (many of whom end up being badly treated, financially, sexually, every which way). Then there are all the other issues (weight, airbrushing, the pressures of idealisation) that permeate like poisonous gases through to ordinary womankind.
However, for all that, modelling remains one of the few industries where the lead female players tend to outrank and out-earn men – where the gender pay and power gaps are all but reversed. And while this is yoked to the idea that women must, above all, be beautiful, it shouldn’t be discounted that many big models have also ended up as credible business women, displaying marketing and branding talents far surpassing mere looks.
All in all, plenty for the likes of Ms Schiffer to laugh about there.
One reason for Claudia Schiffer’s good humour is the millions she’s earned.