Oiling the wheels for Defender’s successor
Where else to launch the plans for a new vehicle than in the pub? Chemicals group Ineos will reveal some details behind a new rugged, offroad vehicle to succeed the Land Rover Defender this week at a morning event in The Grenadier pub in Belgravia.
Projekt Grenadier is the name given to the new project run by Ineos Automotive, a division of the company founded by billionaire Jim Ratcliffe, who is a long-time admirer of the Defender, which ceased production last year.
The company has already had to insist that the plan to build the new vehicle is not a vanity project by Ratcliffe and instead a business opportunity to appeal to the markets who would have bought the discontinued vehicle, such as farmers, foresters, explorers and enthusiasts.
The manufacturers want to sell the 4x4 for less than £50,000, manufacture it in the UK and have the first cars potentially available from 2020.
Details of the new motor will be revealed on Tuesday in the pub, where the idea “was dreamed up”. And should the audience need any libations to start the morning, the bar will open at 10.15am, invitees have been told.