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US FOR: Open­ing and re­view­ing toys. 6.6m YouTube sub­scribers, 4 bil­lion views NG POWER: Es­ti­mated to be worth £3.2m. nine, has won mil­lions of fans by sim­ply ing and re­view­ing toys. en­er­getic young­ster, who runs Toys AndMe er dad, has be­come one of the most sful young YouTu­bers in the UK. a, from Not­ting­ham, also does fun ies, chal­lenges, sweet re­views and fam­ily vlogs. In Fe­bru­ary she pro­moted the UK h of L.O.L Suprise! – a col­lectible doll for t gen­er­a­tion with dif­fer­ent pack­ag­ing. ry said: “Her young age cre­ates a risk in ng term. With school­ing it’s dif­fi­cult to alise on the po­ten­tial for tour­ing events, hows and per­sonal ap­pear­ances which ate in­come around the world.” DVERTS: Both YouTube and kids make oney through ads that can ap­pear at the de of videos. If a clip is long enough ads can so run in the mid­dle. RCHADISING: From T-shirts to dolls, fa­mous bers can sell their per­son­alised wares. ED VIDEOS: YouTu­bers can make deals with e same way TV shows run ads be­fore the mmes. ouTu­bers pro­duce books about their suc­cess ir spe­cial­ity, whether it is bak­ing or beauty. mil­lion fans FA­MOUS FOR: Funny tod­dler ob­ser­va­tions on life. FANS: Over 90 mil­lion. EARN­ING POWER: Up to £135,000. Isla, three, won a com­edy award for her funny in­sights on top­i­cal is­sues rang­ing from celebrity cul­ture to Don­ald Trump. She and her standup co­me­dian dad Mark have be­come in­ter­net sen­sa­tions as part of BBC Scot­land’s News at 3 clips. She has racked up more than 90 mil­lion and took the best YouTube views with her hi­lar­i­ous chat­ter Awards last month. ac­tress prize at the Scot­tish Com­edy toy bricks, telling In one sketch she builds a wall with her dad: “I’m play­ing Don­ald Trump.” “strong and sta­ble” In another she mock­sTheresa May’s not IKEA fur­ni­ture.” slo­gan say­ing: “It’s a Gov­ern­ment dad, Browne BBC Scot­land ex­ec­u­tive pro­ducer An­thony called her a “break­out star”. pop­u­lar in the Barry says: “A Scot­tish ac­cent is al­ways of YouTube hits me­dia. Ad­ver­tis­ing rev­enue from mil­lions a pos­si­ble £25,000 from could make maybe £100,000 with en­dorse­ments.”

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