It’s chee­rio for ce­re­als

The People - - NEWS FEATURES & -

CE­REAL sales have lost their crunch as more peo­ple shun break­fast at home in favour of eat­ing on the go.

Su­per­mar­ket price cuts have also damp­ened turnover at Kel­logg’s, Weetabix and Ce­real Part­ners – the joint ven­ture be­tween Nes­tle and Gen­eral Mills.

Kel­logg’s suf­fered a 2.7 per cent slump last year, with a £ 22mil­lion fall in sales. Weetabix sales fell 6.1 per cent and UK Ce­real Part­ners – the Nes­tle -Gen­eral Mills joint ven­ture – was down 1.7 per cent.

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