It’s cheerio for cereals
CEREAL sales have lost their crunch as more people shun breakfast at home in favour of eating on the go.
Supermarket price cuts have also dampened turnover at Kellogg’s, Weetabix and Cereal Partners – the joint venture between Nestle and General Mills.
Kellogg’s suffered a 2.7 per cent slump last year, with a £ 22million fall in sales. Weetabix sales fell 6.1 per cent and UK Cereal Partners – the Nestle -General Mills joint venture – was down 1.7 per cent.