The People - - NEWS FEATURES & - By Stephen Hay­ward

MEN are out­spend­ing women on clothes, shoes and even beauty prod­ucts, new fig­ures show.

Two thirds of stores have seen more male shoppers since 2012 and 70 per cent have in­creased their male prod­uct ranges to meet de­mand.

The fig­ures ex­plode the re­tail myth that women are the big spenders, said the anal­y­sis by Bar­clay­card.

Men shell out an av­er­age of £67 a month on clothes com­pared with £54 by women. They also spend £12 more on shoes and £6 more on groom­ing prod­ucts.

Bar­clay­card said men are buy­ing more in al­most ev­ery r etail cat­e­gory, f r om elec­tron­ics to eat­ing out. On av­er­age they spent £ 1,534 more than women in the shops last year.

It said fash­ion re­tail­ers are cash­ing in on male shopa­holics be­cause men buy more and take back less, mak­ing them more prof­itable. New Look, Sains­bury’s, Boohoo and Net-a-Porter have in­creased their male ranges or launched stand-alone male stores or web­sites.

Chains cater­ing ex­clu­sively for men are also thriv­ing. Pretty Green, founded in 2009 by for­mer Oa­sis singer Liam Gal­lagher, now has 30 stores. Its boss Richard Ralph said sales have dou­bled in three years.

Bar­clay­card said the trend may have gone un­no­ticed be­cause male shoppers like to keep their spend­ing se­cret by go­ing on­line, whereas women still pre­fer the high street.

THRIV­ING: Gal­lagher

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