Would You Believe It?
It’s not unusual to find misshapen fruit and veg at the local supermarket – the same great taste, just cheaper because it doesn’t conform to often stringent regulated sizes. Morrisons have expanded upon this idea, offering their customers slightly imperfect flowers. The supermarket’s wonky flowers project aims to reduce waste while offering bargain bunches to their customers. Looks like they could come up smelling of roses with ideas like this.