Prob­lem with ad­ver­tis­ing

The Peterborough Evening Telegraph - - Your -

RE: Let­ter: Meerkats just don’t make good pets, ET, June 1

This is the prob­lem when com­pa­nies use an­i­mals in their ad­ver­tis­ing. When An­drex started us­ing Labradors ev­ery­body had to have one, like­wise when Du­lux used the Old English Sheep­dog ev­ery­body had to have a “Du­lux Dog”. When the Ninja Tur­tles were at their peak ev­ery­body had to have a tur­tle as a pet and then found out how vi­cious they are and dumped them in our rivers. Peo­ple just do not con­sider the im­pli­ca­tions of buy­ing fash­ion­able or top­i­cal pets just be­cause they are the lat­est “must have” com­mod­ity. Only it isn’t merely a com­mod­ity, it is a liv­ing thing which should be looked af­ter re­spon­si­bly ac­cord­ingly. It was on­loy a mat­ter of time be­fore Meerkats be­came the lat­est “must have” ac­ces­sory.


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