In­spired to be the best in pota­toes

The Peterborough Evening Telegraph - - Etbusiness -

QV Foods is a lead­ing sup­plier of fresh and pre­pared pota­toes and veg­eta­bles.

wholly owned sub­sidiary of its par­ent com­pany, AH Worth – a fam­ily busi­ness based in Lin­colnshire – QV op­er­ates from four pur­pose-built fac­to­ries at two in­dus­trylead­ing sites – one near Hol­beach, which in­cludes its head of­fice, and an­other at March.

In the last two years, QV has trans­formed it­self from the tra­di­tional, fam­ily-owned packer of fresh pota­toes for the mul­ti­ple re­tail sec­tor into a very dif­fer­ent en­tity.

This started with the ac­qui­si­tion of MBM Pota­toes in 2009, which gained QV a foothold

the pro­cess­ing and food ser­vice sec­tors and also opened the group up to a wider net­work of re­tail cus­tomers.

The QV fresh potato busi­ness has grown by 50 per cent since that pur­chase, and

switch in strate­gic fo­cus has also seen rapid ex­pan­sion in its pro­cessed potato and veg­eta­bles busi­ness, and a re­cent move into pre-packed fruit.

Un­usu­ally for the UK fresh pro­duce in­dus­try, QV has also in­vested heav­ily in brands and, with the back­ing of Gregg Wal­lace, of MasterChef fame, the In­spire brand now sells more than 500,000 packs a week in the UK.

A new In­spire Best of Bri­tish New Pota­toes brand has just been launched, to fur­ther po­si­tion QV as the cham­pion of Bri­tish pota­toes and Bri­tish potato grow­ers.

Also in May, QV Foods was se­lected by a panel of in­dus­try peers as the Re: fresh Pro­ces­sor of the Year, an award given to the UK’s out­stand­ing pro­ces­sor of fresh fruit or veg­eta­bles.

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