Worth-while and long­stand­ing farm­ing busi­ness

The Peterborough Evening Telegraph - - Etbusiness -

Worth – par­ent com­pany of QV Foods – has been farm­ing the al­lu­vial silts at Manor Farm, Hol­beach Hurn, near Spald­ing since the late 1880s.

Founder Arthur Hoven­den Worth, with the help of his fa­ther, bought 2,000 acres. In those early days,

sim­ple three-year ro­ta­tion was clover, pota­toes and then wheat. This was ex­tended when eel­worm in­fes­ta­tion forced a wider ro­ta­tion.

The Worth fam­ily also farmed land around So­ham, Cam­bridgeshire which, in the early 1960s, ini­ti­ated the re­tail busi­ness by serv­ing M&S with cel­ery.

Al­though the busi­ness was later sold, the re­la­tion­ship with M&S de­vel­oped to serve run­ner beans in the 1960s, frozen peas in the 1970s, and con­tin­ues with pota­toes and veg­eta­bles to­day through as­so­ci­ate busi­ness Manor Fresh.

In 1969 the Worth farm­ing busi­ness was in­stru­men­tal in form­ing and man­ag­ing a lo­cal potato and vin­ing pea co-op­er­a­tive, Hol­beach Marsh Co-op­er­a­tive. HMC in­cluded many lo­cal busi­nesses who each were share­hold­ers. The potato busi­ness served the London whole­sale mar­kets with dry brushed QV (qual­ity+value) branded pota­toes, and the vin­ing pea op­er­a­tion supplied the freez­ers. Re­tail sales of pota­toes into the su­per­mar­kets started with bak­ing pota­toes to M&S in 1979.

Af­ter this the potato busi­ness ex­panded rapidly, mainly due to in­creased re­tail busi­ness with Sains­bury and Tesco. In 1995 the co­op­er­a­tive be­came a limited com­pany, was pur­chased by AH Worth, and QV Foods was formed.

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