Col­lege hosts cer­e­mony to mark name change

The Peterborough Evening Telegraph - - UK & World Update -

DIG­NI­TARIES turned out for the un­veil­ing of a new name and im­age for a city col­lege.

Peter­bor­ough Col­lege of Adult Ed­u­ca­tion, on Brook Street, has been re­named City Col­lege Peter­bor­ough.

Around 150 guests watched as the col­lege was ‘re-opened’ by prin­ci­pal David Roxburgh yes­ter­day, with Peter­bor­ough City Coun­cil leader Marco Cer­este and city coun­cil chief ex­ec­u­tive Gillian Beasley in at­ten­dance.

The name change was prompted by ad­vice from con­sul­tants in­volved in a mar­ket­ing au­dit last year.

Jackie Hall, mar­ket­ing devel­op­ment man­ager at the col­lege, said: “Our pre­vi­ous name didn’t best rep­re­sent the wide range of pro­grammes and cour­ses that we of­fer, par­tic­u­larly for busi­nesses and young peo­ple.

“We car­ried out re­search with busi­nesses and the com­mu­nity and City Col­lege Peter­bor­ough was the name that was rec­om­mended.”

The col­lege of­fers cour­ses for peo­ple aged over 16 but also of­fers cour­ses for busi­nesses and fam­ily learn­ing schemes.

Pic­ture: DAVID LOWN­DES.

OPEN­ING: (From left) Chair­man of Peter­bor­ough Cham­ber of Com­merce Iain Crighton, Peter­bor­ough City Coun­cil chief ex­ec­u­tive Gillian Beasley, city coun­cil cabi­net mem­ber for ed­u­ca­tion John Holdich, col­lege prin­ci­pal David Roxburgh and coun­cil leader Marco Cer­este at the of­fi­cial re-namimg cer­e­mony for City Col­lege Peter­bor­ough - for­merly Peter­bor­ough Col­lege of Adult Ed­u­ca­tion. (METP-21-06-10DL003)

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