Store to help hear­ing dogs

The Peterborough Evening Telegraph - - Uk&world Update -

A HEAR­ING care re­tailer is em­bark­ing on a fundrais­ing drive for Hear­ing Dogs for Deaf Peo­ple.

The Hear­ing Com­pany, based at Scrivens Op­ti­cians in The Precinct, Mar­ket Deep­ing, has pledged to do­nate £25 for ev­ery hear­ing aid sold dur­ing Deaf Aware­ness Week, from June 28 to July 4.

Chair­man and chief ex­ec­u­tive of The Hear­ing Com­pany, Ni­cholas Ge­orgevic, said: “We are proud sup­port­ers of Hear­ing Dogs and the tremen­dous work they do to im­prove the qual­ity of life for those ex­pe­ri­enc­ing hear­ing loss.

“By work­ing to­gether our branch net­work can raise a sub­stan­tial amount of money, which we know the char­ity will put to good use.”

Hear­ing Dogs for Deaf Peo­ple trains dogs to re­spond to spe­cific sounds so they can guide deaf own­ers. It has placed over 1,500 hear­ing dogs since 1982.

Hear­ing dogs alert deaf peo­ple by touch, us­ing a paw to gain at­ten­tion and then lead them back to the sound source. For sounds such as smoke or fire alarms, dogs will lay down to in­di­cate dan­ger.

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