Store to help hearing dogs
A HEARING care retailer is embarking on a fundraising drive for Hearing Dogs for Deaf People.
The Hearing Company, based at Scrivens Opticians in The Precinct, Market Deeping, has pledged to donate £25 for every hearing aid sold during Deaf Awareness Week, from June 28 to July 4.
Chairman and chief executive of The Hearing Company, Nicholas Georgevic, said: “We are proud supporters of Hearing Dogs and the tremendous work they do to improve the quality of life for those experiencing hearing loss.
“By working together our branch network can raise a substantial amount of money, which we know the charity will put to good use.”
Hearing Dogs for Deaf People trains dogs to respond to specific sounds so they can guide deaf owners. It has placed over 1,500 hearing dogs since 1982.
Hearing dogs alert deaf people by touch, using a paw to gain attention and then lead them back to the sound source. For sounds such as smoke or fire alarms, dogs will lay down to indicate danger.