Heart to merge radio stations
RADIO station Heart FM is to close its offices in Cambridge – with programme production moving to Peterborough.
The radio station, based in Queensgate, Peterborough, which took over Hereward in January last year, will shut its Cambridge studios as part of a UK-wide shake-up of its services.
And bosses plan to announce a new line-up for the rebranded Heart Cambridgeshire – incorporating Heart Cambridge and Heart Peterborough – in the next few weeks.
The changes follow an Ofcom report which relaxed the rules on local broadcasting and allowed smaller stations to merge.
A spokesman for Heart’s parent firm Global Radio said: “We have to make some brave decisions to protect the future of smaller stations, currently loss-making, and maintain position in a competitive market.”
The overhaul will see the formation of 15 Heart “super stations” in place of the 33 currently run by Global. They said jobs would be shed, but refused to say how many.
Meanwhile Radio Peterborough launches on Saturday at 10am on 106.2 FM and online at www.radiopeterbrough.co.uk with live coverage of the Peterborough Festival.