Early start for fans of Apple’s new iPhone
HUNDREDS of technology fans starting queueing in the early hours of yesterday morning in a bid to get their hands on the very latest in mobile phones.
Apple had released the fourth version of its iPhone – but only limited numbers were on sale as stores opened for trading at 8.02am.
It meant that to be sure of snapping up a new mobile – which is lighter and smaller than the previous editions, and also has a number of new features, such as an improved camera and a bigger memory – shoppers had to be up very early and there were lengthy queues outside 02’s stores in Cathedral Square and Queensgate shopping centre in Peterborough.
First in the queue outside the O2 store in Cathedral Square were Stuart Nesbit and Tara Sleath, who were in place at 3am and faced a long wait to get their hands on the phone.
The store had just over 200 phones on offer for lucky customers – and after having the busiest launch day ever, people were being turned away from the store by lunch time.
Glenn Blore (24), of Pittneys, Paston, Peterborough, was the last person in the queue to pick one up at the city centre branch.
Mr Blore said: “I have had my previous iPhone for the last two years, and it was a bit broken.
“It was time to get a new one so I joined the queue.
“I would have been very disappointed if I didn’t get one today, so I am lucky I am the last to join the queue.”
Sean Baker, store manager, said: “Everything has gone swimmingly today.
“We have been busier today than at the last three iPhone launches, which is a bit surprising.
“We were prepared for the rush though.
“I got here at 6.30am, and there were plenty of people here – at one point the queue stretched down past McDonald’s a few doors away.
“We have had just over 200 phones from Apple, and they have all gone.
“The phone really is the must-have handset this year. It is all singing, all dancing, and comes with the latest technology from Apple.
“We had to start turning people away, because we did not want people queueing if they were not going to get the phone.
“The phone was available for peo- ple already with an iPhone for an upgrade today.
“We are not expecting any more stock until next week.”
Apple says it has already taken over 600,000 pre-orders for the new iPhone – the most it has ever taken in a single day.
Shops in London opened at 7am to allow eager shoppers to get the phone first.
The phone was hit by controversy in April after one was left in an American bar – three months before the launch date – by an engineer from the company.
Queues: Shoppers lining up to get hold of Apple’s latest iPhone at the 02’s Cathedral Square branch. (metP-24-06-10rh42)
First: Stuart Nesbit and tara Sleath are the first in the city to get hold of the gadget. (metP-24-06-10rh52)