Ap­pren­tice makes it on na­tional short­list

The Peterborough Evening Telegraph - - News -

A WIS­BECH woman has made it to the fi­nal of this year’s Na­tional Ap­pren­tice­ship Awards.

Melinda Leish­man is one of 24 tal­ented ap­pren­tices who have been named as fi­nal­ists in the awards. She re­cently won the Ad­vanced Ap­pren­tice of the Year cat­e­gory in the East of Eng­land re­gional heats.

The awards short­list closely fol­lows the an­nounce­ment by the Govern­ment that the num­ber of Ap­pren­tice­ship places avail­able is to be boosted by 50,000.

Melinda’s em­ploy­ers, Com­mer­cial Util­ity Bro­kers Ltd, at March, have de­scribed her as a “bright spark with a nat­u­ral flair for tele­sales and mar­ket­ing”.

They say her mo­ti­va­tion has helped in­crease turnover, which has dou­bled in the last year.

Melinda has sug­gested and im­ple­mented new train­ing ini­tia­tives and has the high­est ra­tio of con­vert­ing cold tele­sales calls to new clients that the com­pany has ever seen. She now aims to do a de­gree in mar­ket­ing.

Melinda said: “I am de­lighted. My ap­pren­tice­ship has helped me to achieve so much and I’m re­ally proud to be recog­nised on a na­tional scale. I am look­ing for­ward to the fi­nal.”

The fi­nal will take place on July 15 in London.

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