Hear, hear – hear­ing aids prices plum­met

The Peterborough Evening Telegraph - - ET Business - By John Kralevich

IT was the high prices be­ing charged by pri­vate hear­ing aid com­pa­nies that in­spired Eye-based Gra­ham Clarke to set up his on­line hear­ing aid busi­ness hearingaid­sat­trade.co.uk.

Gra­ham, an ex­pe­ri­enced hear­ing aid au­di­ol­o­gist of many years prac­tice, was ap­palled that con­sumers were be­ing en­ticed into pay­ing up to £6,000 for a pair of hear­ing aids.

As an ex­am­ple, the lat­est, state-of-the-art hear­ing in­stru­ment, the Oti­con Agil Pro would set you back about £6,000 a pair from most na­tional com­pa­nies. The same aids can be pur­chased from hearingaid­sat­trade.co.uk for less than £3,000.

Clients will typ­i­cally save be­tween 30 per cent and 50 per cent when buy­ing through his on­line busi­ness – a sav­ing of any­where be­tween £300 and £3,000.

Hearingaid­sat­trade is a net­work of ful­lyqual­i­fied in­de­pen­dent hear­ing aid au­di­ol­o­gists cov­er­ing all ar­eas through­out the UK. They of­fer a friendly lo­cal ser­vice and pride them­selves on client sat­is­fac­tion. Its web­site has at­tracted a phe­nom­e­nal amount of clients since its launch in Jan­uary 2010.

Gra­ham said: “Our ethos is sim­ple, it is to pro­vide hear­ing aids at the low­est pos­si­ble price whilst at the same time pro­vid­ing a top qual­ity ser­vice. Most peo­ple nowa­days com­pare prices for al­most all their pur­chases – es­pe­cially the more ex­pen­sive ones. It’s taken a lit­tle longer for the ‘sil­ver surfer’ to catch on, but they’re here now and they’re here to stay.”

Gra­ham ad­vised that any­one who is con­sid­er­ing buy­ing pri­vate hear­ing aids should check on the in­ter­net first and only to con­tact com­pa­nies which are pre­pared to show their full price list.

He said: “It is com­mon prac­tice for most hear­ing aid re­tail­ers to ad­ver­tise hear­ing aids for a few hun­dred pounds and then pre­scribe much higher-priced technology.”

Call Gra­ham Clarke on 01733 223460 or visit www.hearingaid­sat­trade.co.uk SIM­PLE ETHOS: Gra­ham Clarke prom­ises that his busi­ness pro­vides hear­ing aids at the low­est pos­si­ble price and a first class ser­vice.

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