Firm serves up more e-mails than Big Macs

The Peterborough Evening Telegraph - - Etbusiness -

MC­DON­ALD’S £300 mil­lion Uk-wide restau­rant in­vest­ment pro­gramme is now see­ing the com­pany serve up more e-mails a day than it does Big Macs. This is due to grow­ing numbers of “data din­ers” – busi­ness peo­ple at­tracted by the com­pany’s free Wifi ser­vice.

Lat­est fig­ures for the free Wifi ser­vice in Mc­don­ald’s restau­rants across Peter­bor­ough show a stag­ger­ing 2,903 cus­tomers a month are log­ging on. The to­tal data down­loaded monthly by cus­tomers is over 53,155 megabytes, or the equiv­a­lent of 708,733 e-mails.

Martin Cuth­bert, lo­cal Mc­don­ald’s fran­chisee, said: “De­mand for Wifi in my restau­rants is grow­ing at an in­cred­i­ble pace, to the ex­tent that it is now one of our most pop­u­lar side or­ders. In such a chal­leng­ing eco­nomic cli­mate, pro­vid­ing an out­stand­ing cus­tomer ex­pe­ri­ence is vi­tal. When money is tight we’re all choosier about where we spend it and in­vest­ing in my staff, my restau­rants and in ex­tras such as free Wifi means that my cus­tomers get a great deal. I’m de­lighted that so many peo­ple are find­ing this free ser­vice so ben­e­fi­cial.”

The end of 2012 will mark the com­ple­tion of a five-year, £300 mil­lion ex­ten­sive re­fur­bish­ment pro­gramme which will see all Mc­don­ald’s restau­rants across the UK ben­e­fit from a new look. In ad­di­tion to an en­hanced cus­tomer ex­pe­ri­ence through free Wifi, con­tact­less pay­ment and ex­tended open­ing hours, the re­designed restau­rants will fea­ture a bright and modern in­te­rior and ex­te­rior de­sign and of­fer a trans­formed menu.

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