Firm serves up more e-mails than Big Macs
MCDONALD’S £300 million Uk-wide restaurant investment programme is now seeing the company serve up more e-mails a day than it does Big Macs. This is due to growing numbers of “data diners” – business people attracted by the company’s free Wifi service.
Latest figures for the free Wifi service in Mcdonald’s restaurants across Peterborough show a staggering 2,903 customers a month are logging on. The total data downloaded monthly by customers is over 53,155 megabytes, or the equivalent of 708,733 e-mails.
Martin Cuthbert, local Mcdonald’s franchisee, said: “Demand for Wifi in my restaurants is growing at an incredible pace, to the extent that it is now one of our most popular side orders. In such a challenging economic climate, providing an outstanding customer experience is vital. When money is tight we’re all choosier about where we spend it and investing in my staff, my restaurants and in extras such as free Wifi means that my customers get a great deal. I’m delighted that so many people are finding this free service so beneficial.”
The end of 2012 will mark the completion of a five-year, £300 million extensive refurbishment programme which will see all Mcdonald’s restaurants across the UK benefit from a new look. In addition to an enhanced customer experience through free Wifi, contactless payment and extended opening hours, the redesigned restaurants will feature a bright and modern interior and exterior design and offer a transformed menu.