The first thing to do is make sure you are rewarding, training and promoting current staff as appropriate in order to retain them.
This will help develop your company’s internal culture which, in turn, will start to enhance its reputation externally.
Reputation is vital in a small city like Peterborough. How you are perceived is key to attracting the right staff. It’s no good having solid foundations, a healthy business and a vision for the future if you don’t tell anyone about them.
Use local media and networking opportunities to shout about your achievements. Help people understand what you do and give them every opportunity to share that understanding through social media maybe or at open days. Talk to other professionals.
Little things like sprucing up your shop front or office can enhance your profile by raising people’s expectations of your business.
Enlist the help of recruitment agencies. Make sure the agency understands your business and culture so they can not only pinpoint the right candidates but “sell” you to those candidates.
In adverts, clearly define the role and focus on what the successful candidate will receive – opportunities, progression and benefits for instance.
Remember you’re selling your business to candidates in the same way as you expect them to sell themselves to you.
Next time: We need to increase our margins but we believe we already work efficiently. What areas should we focus on?