Wed­nes­day

The Peterborough Evening Telegraph - - Etbusiness -

The first thing to do is make sure you are re­ward­ing, train­ing and pro­mot­ing cur­rent staff as ap­pro­pri­ate in or­der to re­tain them.

This will help de­velop your com­pany’s in­ter­nal cul­ture which, in turn, will start to en­hance its rep­u­ta­tion ex­ter­nally.

Rep­u­ta­tion is vi­tal in a small city like Peter­bor­ough. How you are per­ceived is key to at­tract­ing the right staff. It’s no good hav­ing solid foun­da­tions, a healthy busi­ness and a vi­sion for the fu­ture if you don’t tell any­one about them.

Use lo­cal me­dia and net­work­ing op­por­tu­ni­ties to shout about your achieve­ments. Help peo­ple un­der­stand what you do and give them ev­ery op­por­tu­nity to share that un­der­stand­ing through so­cial me­dia maybe or at open days. Talk to other pro­fes­sion­als.

Lit­tle things like spruc­ing up your shop front or of­fice can en­hance your pro­file by rais­ing peo­ple’s ex­pec­ta­tions of your busi­ness.

En­list the help of re­cruit­ment agen­cies. Make sure the agency un­der­stands your busi­ness and cul­ture so they can not only pin­point the right can­di­dates but “sell” you to those can­di­dates.

In ad­verts, clearly de­fine the role and fo­cus on what the suc­cess­ful can­di­date will re­ceive – op­por­tu­ni­ties, pro­gres­sion and ben­e­fits for in­stance.

Re­mem­ber you’re sell­ing your busi­ness to can­di­dates in the same way as you ex­pect them to sell them­selves to you.

Next time: We need to in­crease our mar­gins but we be­lieve we al­ready work ef­fi­ciently. What ar­eas should we fo­cus on?

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