Shopping surge boost for city stores
MORE shoppers have surged into Peterborough to bag a bargain in the sales this week compared to last year, new figures have revealed.
The Queensgate Shopping Centre has seen the number of shoppers rise by about 20 per cent compared to last year for the sales which started on Monday.
A spokesman for Hammerson, the property firm which owns the shopping centre, said that on Boxing Day footfall was 50,000. It was 70,000 on Tuesday and also 70,000 on Wednesday.
The spokesman said that the figures were on average about 20 per cent up on 2010.
He said: “We are very pleased with the figures.
“We think that people have been spending but we don’t know to what degree retailers have been discounting and the impact that will have on their profit margins.
“We have noticed that shoppers have been opting for well-known, trusted brand names such as John Lewis, M&S and Next.”
He added that Hammerson was committed to Peterborough as shown by its recent investment in the centre to make room for Primark, which is on schedule to open its doors in November 2012.
The news comes as the shopping centre recorded strong footfall figures during the run-up to Christmas.
On the last weekend before Christmas – December 17 and 18 – around 150,000 shoppers visited the centre and during the week beginning December 11, a footfall of 500,000 was recorded.
And the shopping spree is expected to continue a little longer, with many stores, including John Lewis and Next, expected to continue their sales for the next few days.
Meanwhile, Hammerson is celebrating its performance nationally, saying its footfall figures for its portfolio of regional shopping centres across the country represented an increase of six per cent compared to 2010 and included more than 900,000 bargain hunters on Tuesday.
The company’s estate also includes Union Square in Aberdeen, Silverburn in Glasgow, the Bullring in Birmingham, Highcross in Leicester, Brent Cross in North London, The Oracle in Reading, Westquay in Southampton, and Centrale in Croydon.
Despite the challenging economic conditions, chief executive David Atkins said there had been some “exceptional trading”.
He said: “With Christmas Day falling on a Sunday, many customers left shopping to the last minute, however, the momentum has continued. Centres across the country have been reporting record-breaking numbers of visitors taking advantage of Boxing Day sales.”
spree: Shoppers in the Queensgate Shopping Centre in Peterborough on Boxing Day.