Firms are Side by Side with char­i­ties

The Peterborough Evening Telegraph - - Et Business Daily - John.kralevich@pe­ter­bor­oughto­ @Peter­bor­oughet

BUSI­NESSES in Peter­bor­ough are join­ing forces in an in­no­va­tive and unique part­ner­ship to help sup­port char­i­ties and com­mu­ni­ties in line with the city’s great­est needs.

Side by Side is the city’s cor­po­rate so­cial re­spon­si­bil­ity (CSR) forum and is based on the premise that the city is “bet­ter to­gether”. It aims to make it eas­ier for all pri­vate sec­tor busi­nesses in Peter­bor­ough to play a part in im­prov­ing the qual­ity of life for all com­mu­ni­ties and to help the city achieve its am­bi­tions.

One of the first of its kind in the coun­try, the forum wants to bring to­gether em­ploy­ers and em­ploy­ees across the area that en­gage in CSR work – to share ex­pe­ri­ences, align ac­tiv­i­ties and make in­tro­duc­tions be­tween busi­nesses and com­mu­nity groups and char­i­ties.

Side by Side is not in­vent­ing new projects for busi­nesses to tackle or want­ing to get in the way of the vast amount of su­perb com­mu­nity work un­der­taken by firms in Peter­bor­ough. The forum wants to sup­port that ac­tiv­ity and help make it more ef­fec­tive and ef­fi­cient by im­prov­ing com­mu­ni­ca­tion and cre­at­ing a one-stop-shop web­site that pro­vides ideas and con­tacts for CSR ac­tiv­i­ties, an op­por­tu­nity to share re­source and suc­cess sto­ries and par­tic­i­pate in forum events.

Side by Side launches on May 10 at 2pm at the Learn­ing Cen­tre at Perkins En­gines, and is open to all busi­nesses in the city.

Rod Aller­ton, head of char­ity and com­mu­nity re­la­tions for Thomas Cook, said: “This is a brand new con­cept – we’re not aware of this type of forum any­where else in the coun­try. It shows how com­mit­ted the pri­vate sec­tor is to Peter­bor­ough and how much it wants to help the city achieve its am­bi­tions as well as tackle its great­est chal­lenges.”

A small core of busi­nesses has joined to­gether as part of the Greater Peter­bor­ough Part­ner­ship to fund the launch of Side by Side, Peter­bor­ough’s cor­po­rate so­cial re­spon­si­bil­ity forum, and its web­site www.side­ – which goes live on May 10.

Yvonne Pu­plett, CSR man­ager at Perkins, said: “As one of the largest em­ploy­ers in the city, we take our re­spon­si­bil­ity to ac­tively con­trib­ute to the com­mu­nity very se­ri­ously. We know the con- tri­b­u­tions, both fi­nan­cially and through vol­un­tary work, made by Perkins and other lo­cal busi­nesses are al­ready mak­ing a dif­fer­ence in Peter­bor­ough.

“But we want to be as­sured that our sup­port is di­rected in the right place to ad­dress the chal­lenges the city faces and re­ally have a last­ing im­pact for the good of the com­mu­nity.”

Leader of the Peter­bor­ough City Coun­cil Marco Cer­este said: “Top marks to the busi­nesses in the city for get­ting in­volved and help­ing us re­alise Peter­bor­ough’s am­bi­tions. By work­ing to­gether we can do so much more for the good of the city. This bril­liant new idea draws on many of Peter­bor­ough’s strengths – in­no­va­tion, part­ner­ship work­ing and com­mu­nity spirit. I am sure it will be a great suc­cess.”

If you would like to at­tend the launch event, con­tact Louise Har­ri­son at louise.har­ri­son@ athene-com­mu­ni­ca­

ab phab: Mem­bers of the Dis­abil­ity Forum watch­ing a self-de­fence class at their Wed­nes­day PHAB club.

ab phab: Mem­bers of the Dis­abil­ity Forum watch­ing a self-de­fence class at their Wed­nes­day PHAB club.

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