Hair sa­lon so­lu­tion is home and dye

The Peterborough Evening Telegraph - - Etbusiness Daily - By JOHN KRALEVICH john.kralevich@pe­ter­bor­oughto­day.co.uk *Peter­bor­oughet

THE use of a new prod­uct by a city hair sa­lon to solve is­sues sur­round­ing re­ac­tions to hair dyes could prove a unique point of dif­fer­ence and lead to suc­cess.

El Esha, based in Broad­way, Peter­bor­ough, is the first hair­dress­ing busi­ness in the area to launch Sens.us MC2 PPD and am­mo­nia-free per­ma­nent hair colour, with 93 per cent nat­u­ral in­gre­di­ents.

Owner Jayne Reynolds said: “It will mean we are able to give a safer and more com­fort­able colour ex­pe­ri­ence to our ex­ist­ing clients, but we will also be able to at­tract new clients with a de­sire and need for this type of prod­uct.”

In re­cent months, there have been sev­eral sto­ries in the na­tional press about re­ac­tions to para­phenylene­di­amine ( known as PPD), com­mon in hair dyes. These re­ac­tions are be­com­ing more fre­quent.

Colour ex­perts at El Esha, who have re­cently re­turned from train­ing in Italy with colour

IN THE MIX: NVQ grad­u­ate stylist Becky Bowie mix­ing colour at the El Esha hair sa­lon. mas­ter Ori­anno Barac­cani, said: “We be­lieve these re­ac­tions are in­creas­ing for sev­eral rea­sons: ex­po­sure to PPD from a young age, tat­toos, and the large amount of PPD in home hair colours.”

Many of these peo­ple have at­tempted to colour their hair at home with­out do­ing a patch test to see if they have any re­ac­tion or ad­verse sen­si­tiv­ity, ac­cord­ing to Jayne.

How­ever, the prob­lem is not iso­lated to home hair colour­ing. Whether colour­ing at home or in a sa­lon, it is im­por­tant to fol­low the man­u­fac­turer’s in­struc­tions and cau­tions care­fully.

Jayne said: “We take sen­si­tiv­ity se­ri­ously. For our clients’ safety and com­fort and our stylists’ peace of mind, we have in­tro­duced Sens.us MC2 PPD and am­mo­nia-free colour.

“In the past we have tried these types of colours, but have never found one that gave sat­is­fac­tory cov­er­age on white hair and lon­glast­ing colour re­sults.

“On our re­cent visit to Italy, we vis­ited the cos­met­ics com­pany that has de­vel­oped this rev­o­lu­tion­ary hair colour. We were so im­pressed with it, we in­tro­duced it as a ser­vice in the sa­lon im­me­di­ately.”

step­ping out: Peter­bor­ough Arena staff, from left, Christopher Wright, Han­nah Martin, Quentin Arnold, Steve Clay­don, Val Brooks and Vic­to­ria Sethna take up the pe­dome­ter chal­lenge.

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