Hair salon solution is home and dye
THE use of a new product by a city hair salon to solve issues surrounding reactions to hair dyes could prove a unique point of difference and lead to success.
El Esha, based in Broadway, Peterborough, is the first hairdressing business in the area to launch Sens.us MC2 PPD and ammonia-free permanent hair colour, with 93 per cent natural ingredients.
Owner Jayne Reynolds said: “It will mean we are able to give a safer and more comfortable colour experience to our existing clients, but we will also be able to attract new clients with a desire and need for this type of product.”
In recent months, there have been several stories in the national press about reactions to paraphenylenediamine ( known as PPD), common in hair dyes. These reactions are becoming more frequent.
Colour experts at El Esha, who have recently returned from training in Italy with colour
IN THE MIX: NVQ graduate stylist Becky Bowie mixing colour at the El Esha hair salon. master Orianno Baraccani, said: “We believe these reactions are increasing for several reasons: exposure to PPD from a young age, tattoos, and the large amount of PPD in home hair colours.”
Many of these people have attempted to colour their hair at home without doing a patch test to see if they have any reaction or adverse sensitivity, according to Jayne.
However, the problem is not isolated to home hair colouring. Whether colouring at home or in a salon, it is important to follow the manufacturer’s instructions and cautions carefully.
Jayne said: “We take sensitivity seriously. For our clients’ safety and comfort and our stylists’ peace of mind, we have introduced Sens.us MC2 PPD and ammonia-free colour.
“In the past we have tried these types of colours, but have never found one that gave satisfactory coverage on white hair and longlasting colour results.
“On our recent visit to Italy, we visited the cosmetics company that has developed this revolutionary hair colour. We were so impressed with it, we introduced it as a service in the salon immediately.”
stepping out: Peterborough Arena staff, from left, Christopher Wright, Hannah Martin, Quentin Arnold, Steve Claydon, Val Brooks and Victoria Sethna take up the pedometer challenge.