Cul­ture is key in strat­egy sur­vival

The Peterborough Evening Telegraph - - Business -

Sue Ker­nahn, man­ager of Peter­bor­ough’s med­i­cal de­vices fir­mColo­plast, has warned in her blog with Metrix Mar­ket­ing that firm­scan fail even if they have a good strat­egy be­cause they do not have the right cor­po­rate cul­ture.

Sue Ker­na­han

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