Livestock festival will seek to embrace all the benefits of the latest technology
The director of the East of England Smithfield Festival has promised to give the well attended event a broader appeal to the farming sector. The pledge comes from festival director William Haire who says visitors will not only be able to see some of the best primestock in the country, but will also have the opportunity to gain valuable information on the latest technologies, ideas and developments within the industry. The festival will be held at the East of England Showground in Peterborough on November 15 and November 16. Mr Haire said: “While the traditional Smithfield cattle and sheep primestock classes will remain at its very heart, I’m taking a fresher approach to deliver an event which is more relevant to the wider farming industry. “In order to remain economically viable, I strongly believe that it’s vital livestock farmers are progressive, share advice and embrace the technology available to them. “The festival is a great opportunity to facilitate this and I particularly encourage the younger generation, as well as farmers from other sectors, to come along and join the conversation. “We can all learn from each other for a stronger British agriculture.” The festival will have a larger industry tradestand area plus a packed line-up of competitions and a programme of seminars.
Festival director William Haire.