Live­stock fes­ti­val will seek to em­brace all the ben­e­fits of the lat­est tech­nol­ogy

The Peterborough Evening Telegraph - - Business Telegraph -

The di­rec­tor of the East of Eng­land Smith­field Fes­ti­val has promised to give the well at­tended event a broader ap­peal to the farm­ing sec­tor. The pledge comes from fes­ti­val di­rec­tor Wil­liam Haire who says visi­tors will not only be able to see some of the best prime­stock in the coun­try, but will also have the op­por­tu­nity to gain valu­able in­for­ma­tion on the lat­est tech­nolo­gies, ideas and devel­op­ments within the in­dus­try. The fes­ti­val will be held at the East of Eng­land Show­ground in Peter­bor­ough on Novem­ber 15 and Novem­ber 16. Mr Haire said: “While the tra­di­tional Smith­field cat­tle and sheep prime­stock classes will re­main at its very heart, I’m tak­ing a fresher ap­proach to de­liver an event which is more rel­e­vant to the wider farm­ing in­dus­try. “In or­der to re­main eco­nom­i­cally vi­able, I strongly be­lieve that it’s vi­tal live­stock farm­ers are pro­gres­sive, share ad­vice and em­brace the tech­nol­ogy avail­able to them. “The fes­ti­val is a great op­por­tu­nity to fa­cil­i­tate this and I par­tic­u­larly en­cour­age the younger gen­er­a­tion, as well as farm­ers from other sec­tors, to come along and join the con­ver­sa­tion. “We can all learn from each other for a stronger Bri­tish agri­cul­ture.” The fes­ti­val will have a larger in­dus­try trade­stand area plus a packed line-up of com­pe­ti­tions and a pro­gramme of sem­i­nars.

Fes­ti­val di­rec­tor Wil­liam Haire.

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