News­pa­pers key in home search

The Peterborough Evening Telegraph - - Business -

More than 50 per cent of home buy­ers still find their prop­erty through tra­di­tional meth­ods such as the lo­cal news­pa­per, ac­cord­ing to a home-mov­ing sur­vey by UK web­site Which?. Its 2016 sur­vey of home­buy­ers re­vealed 55 per cent of buy­ers used tra­di­tional meth­ods such as look­ing in an es­tate agent’s win­dow or the lo­cal news­pa­per, while 45 per­cent used more mod­ern – usu­ally elec­tronic – meth­ods. The sur­vey shows that of most com­mon tra­di­tional meth­ods, six per cent of buy­ers find the home of their dreams through a lo­cal news­pa­per. See the prop­erty sup­ple­ment in­side to­day’s Peter­bor­ough Tele­graph.

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