Full sales ahead as motor boat maker hits the crest of a wave
Fairline sells 10 boats in first hour of prestigious trade show
Peterborough’s Fairline Yachts is on the crest of a wave after selling 10 boats in the first hour of the prestigious London Boat Show. Thetotalvalueofthenewsales has been put at £4 million.
Theboatshavebeensoldto dealers andownersinvarious countries throughout mainland Europe. Managers of the luxury boat builder say they are thrilled at its early success at the renowned show, which will go on until January 15.
Russell Currie, managing director of Fairline Yachts, of Oundle, said: “What a fantastic start to 2017 for Fairline Yachts.
“It’s great to seesomuchinterest around the brand as we enter into our 50th year.”
The luxury British boat builder has also announced the launch of a limited edition 50th anniversary commemorative book alongside an immersive virtual reality experience bringing to life its highly anticipated Targa 63GTO – the first boat completely designed byrenowned Italian superyacht designer, Alberto Mancini.
Fairline Yachts has come a long way since its creation early last year from the ashes of the former Fairline Boats, which plunged into administration just before Christmas 2015 with the loss of 450 jobs.
Thebusinessanditsassets were bought by two Russian investors, named as Alexander Volov andIgor Glyanenko, who created the new Fairline Yachts.
It now employs 100 people with the first boat built by the new firm rolling off the production line last March.
Mr Currie said: “The key to our success will be the ability to adapt to changes in the worldwide market.”
Fairline Yachts’ display at the London Boat Show.
Fairline Yachts’ managing director Russell Currie.